By Jeremy Tiers, Vice President of Admissions Services
1 minute read
Our research continues to show that during the college search process there are a handful of times when a student’s mindset significantly shifts. One of those is in the hours and days after a campus visit.
Simply put, students are either more excited or less excited about the idea of being a student at your school. It’s always one or the other.
Because of that it’s crucial for admissions counselors, or anyone sending out messaging, to utilize direct questions as part of their post-visit strategy.
Here are five that we continue to find produce helpful feedback when it comes to how students are now viewing your school, and what they see happening next.
- “What’s one thing you saw or heard during your visit that surprised you?”
- “What’s something you wish you could change about our campus now that you’ve been here?”
- “If you came back for another visit, what would you want to see or experience again?”
- “Walk me through what you see happening next for you in this whole process”
- “What did your parent(s) say they liked about our campus and the whole visit?”
Two questions you might have noticed that weren’t on the list are, “How was the tour?” and “What was the best part of your visit?” It’s not that there’s anything wrong with asking those… the problem is they get asked by most other colleges so there’s a high probability that the student will just repeat the same answers they gave before.
Part of what makes the questions I shared so effective is, they’re not ones that most colleges or counselors tend to ask.
If you’d like to talk more about something I said in this article I’m happy to do it. Go ahead and send me a note at jeremy@dantudor.com
And if you found this article helpful, please forward it to someone else on your campus who could also benefit from reading it.