By Jeremy Tiers, Senior Director of Admissions Services
2 minute read
Here’s something I bring up and reinforce when I lead student recruitment workshops – You don’t have to tell prospective students everything all at once. You just need to say enough to create a conversation.
Instead of repeatedly giving information, there’s value in creating opportunities to engage with students, and then sharing information or advice based on their response. That approach will feel more personal and relevant.
If you want to generate conversations with students who have shown interest, I highly encourage you to send the following email from the student’s admissions counselor sometime soon.
Suggested Subject Line: One question for you, that’s it
Hey <Student’s First or Preferred Name>,
Here’s my question – What are one or two things you’re still trying to figure out about <Insert your college’s name or acronym> as you look at all your options?
I know every student experiences this process differently, so I’d like to understand how you’re seeing things.
Please email me your thoughts today or tomorrow.
Thanks, <Student’s First or Preferred Name>!
When you receive feedback, take that information and find a way to build on it and keep the conversation going. You might do that by giving the student additional information about some aspect of your school’s student experience, or by giving them a tip or some advice.
After you’ve had a little back and forth, go ahead and ask them how they’re feeling about taking the next step and starting their application.
If you’d like to talk more about something in this article, I’m happy to connect. Simply reply back, or email me here.
And if you found this article helpful, forward it to someone else on your campus who could also benefit from reading it.