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Sales Basics

Sales Basics · October 15, 2007

Should You Share Your Bad News?

Gary, a coach who is a SFC Premium Member, had e-mailed me a copy of a letter he was thinking of sending out to his list of prospects.But this wasn't an ordinary recruiting letter.  You see, Gary hadn't stayed in contact with many of his recruits because of some turmoil within his program: One …

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Sales Basics · October 15, 2007

Is Negative Recruiting Getting Easier?

"Negative recruiting" is nothing new, but now it's more efficient and effective thanks to technology, especially e-mail.  In a recent interview with GoVolXtra.com, a recruiting website that follows the Tennessee Volunteers, assistant football coach Trooper Taylor, says the explosion of new …

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Sales Basics · October 8, 2007

Technology Helping to Level the Recruiting Playing Field

Looking at the college football landscape, its obvious that something's up.Appalachian State stuns Michigan.  This past weekend, 40-point undergo beats 2nd ranked USC.  Add to that the list of college basketball upsets on the men's and women's side witnessed during the past few months, and you …

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Sales Basics · October 1, 2007

“Badmouthing” Worse Than Ever in College Recruiting

BY TAYLOR BELL, CHICAGO SUN-TIMESWhen John Foley was being recruited out of St. Rita in 1985, he said badmouthing was the least of the evils that dozens of colleges employed to influence his decision.Foley, USA Today's defensive player of the year, was offered $25,000 in cash, a new house …

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Sales Basics · October 1, 2007

Prospects Giving You the Silent Treatment? Try This…

You know the drill: You've sent letters, hand-written postcards, typed e-mails...and there's no response.  The replies have quit coming.What do you do if you want to jump-start your recruiting relationship with that kind of prospect?  It's simple, coach.  You make a commitment to rekindling that …

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