Note: This is a copy of an e-mail that I sent to a college coach this past week who asked for advice on recruiting. He said that he doesn't really like the recruiting part of his job...he's a natural introvert, and is more comfortable sitting at home reading books than he is getting out there and …
How Does Anyone Beat Notre Dame at Recruiting?
Did you watch the USC-Notre Dame game this weekend? Lots of recruits for both schools watched it. Lots.Did you watch halftime on NBC? There was a fascinating look inside the facilities of Notre Dame. The new locker rooms and fieldhouse. The state-of-the-art training facility. The indoor practice …
Are You IMing?
Do you IM?Your prospects do.In fact, according to the latest Pew Research Study, teens - the people you most want to communicate with - "instant message" (IM) almost 25% of the time as their main source of communication with others. The most popular form of communication for teens is still …
Your First Impression
My wife and I stopped by a local bookstore the other night after catching a movie. We like stopping in and taking a few minutes to see what's new.As we walked in the front door, we noticed that there was a disheveled looking gentleman wearing jeans and a t-shirt with kind of fly-away curly …
Why Someone Wearing Your School’s Logo is Important
Because it's branding.Because it's marketing.Because it's name familiarity.Because it's cold, hard cash in the coffers at your college.Sweatshirts and caps are big money, and for more and more large universities that revenue is a crucial part of their ongoing budget. College sports …