One of the biggest recruiting events of the year is coming up soon!The 2008 SFC Recruiting Kick-Off Conference is slated to take place this coming August 9th & 10th in Indianapolis, Indiana at the beautiful Omni Severin Hotel.This two day conference will focus on getting you ready for an …
Two Strategies for Dealing with Objections
At our big Recruiting Kick-Off Conference later in August, we're going to spend some time talking to coaches about a great sales technique called "feel, felt, found." Lots of you have told me that you've used this line of reasoning with your prospects, with good results.For those of you who …
Using Deductive Reasoning to Win Recruits
One of the greatest skills that a college coach can learn to use when recruiting is a little talked about technique called "deductive reasoning."Put simply, deductive reasoning is where you lead your prospect through a series of simple questions or suggestions that prompts them to come to the …
The 4 Rules for Keeping it Simple
"If you want to get noticed, don't be so polished."So says marketing expert and best-selling author, Seth Godin. He points to something he noticed the other day while driving around his home in New York: A brown UPS truck with something on the back of it that caught Godin's eye. Godin picks up …
How to Choose the Right Recruiting Words
Take a look at the letter, or e-mail text, that you send out to your recruits. Read it carefully. Very carefully.I'll bet it has a lot of big, impressive words. A lot of proud claims. A long list of flowery accolades, listing your program's accomplishments, your school's high standing …