by Mandy Green, Busy Coach
When I first started out as a college coach, I felt the need to sell my:
Among other things.
While talking about those things are necessary things to share with a recruit, I found that the way I was doing it was getting me just ok results.
Getting ok results is not a way to build a powerhouse program.
I had a mentor of mine tell me that I was selling the wrong thing.
He said that I should be selling TRANSPORTATION.
He said that I need to transport recruits from their fear, insecurities, and what they don’t want in their college experience towards pleasure, incentives and what they do want to become in the future.
When I started selling and delivering TRANSPORTATION, it was crazy how I was able to move the recruiting process along faster.
If you’re looking for creative ways to sell your experience, Mandy Green can help. Through her work at Busy Coach and Tudor Collegiate Strategies, she helps hundreds of coaches be more effective with their recruiting strategies. Email Mandy at firstname.lastname@example.org to set up a strategy call.