by Mandy Green, Coaching Productivity Strategies
You have probably heard this saying before, “what gets measured, gets improved”. You probably even use stats a lot depending on your sport.
For example, if you are a golfer, you track your golf scores. You track the pitch of the Golf course, what club you need to use, and the direction and speed of the wind all factor into your decision to get that little white ball go where you want it to go. Many different factors play into a golf score, and the one who has paid the closest attention to the details has a better score than the one who just goes out and randomly whacks at the ball.
Tracking is also one of business’s best practices. Really great businesses track all of their important metrics (leads, closes, sales numbers, etc.) so they know where their time and resources are best spent.
For coaches, I think that we all can do a better job of tracking our recruiting numbers.
This year, I am really going to make sure that I know where my time and resources are best being spent with our recruiting by keeping track of my numbers more.
For example, I am going to do a better job of keeping track of my numbers from each of the tournaments that I am recruiting at. I don’t have an endless budget to work with so we really have to be strategic about where we go and when.
We have just been going to tournaments that we think we’re getting good results from, but we can’t say for sure because we haven’t been tracking the numbers.
These are some of the numbers we are going to start doing a better job keeping track of:
- How many recruits are we identifying?
- How many are writing to us in advance of the tournament? How many of them turn out to be good enough for what we need?
- How many coaches are being called?
- How many emails are being sent out?
- Which emails we’re sending out and what are the responses like?
- How many get to our online questionnaire?
- How many are we getting on the phone?
- How many are we getting to campus?
- How many are we closing?
I will start doing a better job of this for every single tournament we go to.
Another saying that I have heard about measuring or testing is that 1 hour of testing could save you 10. 10 hours saved for me gets me 10 more hours with my kids or 10 more hours building my program in other ways. It will be well worth it.
I will also be doing this for our recruiting phone calls, our recruiting letters, our social media, our campus visits, etc.
I am going to use these numbers to figure out where I am getting the best ROI of time and resources. Tournaments, letters, or other tasks that we are not getting a good result from, will either be tossed out or a better way will have to be found.
If you want to see how I am using measuring and tracking with recruiting to be more productive this year, go to www.mandygreencps.com and subscribe to get my Collegiate Productivity Newsletter. If you have other ways that you have been testing or tracking, I’d love to hear it. Email me at mandy@mandygreencps.com.