By Jeremy Tiers, Senior Director of Admissions Services
1 minute read
When it comes to your admitted (but undecided) population, the worst thing you can do is sit back and assume this group has all the information they need, and you can no longer really influence their decision.
One of the big things I continue to emphasize to admissions counselors is the importance of consistently asking different groups of students direct questions (in emails, texts, phone calls, and in person) – with the goal of giving their students permission to provide them with context about their mindset and/or feelings.
Tudor Collegiate Strategies’ ongoing survey research continues to reveal that many admitted students have concerns, fears like making the wrong decision, and in some cases hidden objections that are slowing down their decision-making process.
With that in mind, have you asked these two questions yet?
“What are two or three things that kind of make you nervous about being a college student?”
“What’s your timeline for making your decision?”
The college search and the emotional decision making process associated with it, is an evolving process that’s constantly in flux.
Please make it a priority, especially in the later stages, to ask deeper questions of your students and get them to communicate with you more than they are with your competition. You’ll be happy you did.
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