by Mandy Green, Busy Coach
What is your social strategy for 2023?
Did I just get a “Yeah right. I don’t have time for that!” Or maybe you thought, I know I need to do it, I just have no idea where to even begin?
More than ever, coaches are trying to use social media to attract recruits to their programs.
These are the top 3 questions I get asked about social media recruiting:
“How can I stay ahead of my competitors and keep attracting recruits I want to my program.”
“How do I stay consistent with telling my programs and teams story and do it in a way so it engages with my recruits and their parents?”
“What is the best way to emotionally connect recruits to our team and campus through social media and stay sane doing it?”
My answer is usually to create a social media content calendar.
You could plan for the entire year in one sitting, you could go month by month, or even week by week. No matter what timeline you want to use to plan, the point is to proactively plan during your busy season so you can stay consistent and keep engaging your recruits with how it will feel like when they are on your campus as a student athlete.
What Is A Social Media Calendar?
A social media calendar can be anything you use to plan and execute your social media posts. They’re typically built using either an excel spreadsheet or a google calendar
Why Do You Need A Social Media Content Calendar?
I have found that not having a social media calendar forces coaches to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That’s no way to effectively create consistent content on social media and give recruits that inside look into your program.
Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time.
They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next.
When your staff has several different things going on at one time like coaches tend to do, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks.
In short? Save your sanity and use a calendar.
If you want a done-for you 365 social media recruiting calendar, check out Social Story Recruiting. And if you want to contact Mandy Green for more social media recruiting advice, you can email her at firstname.lastname@example.org.