Among the line-up of coaches and experts slated to speak at the National Collegiate Recruiting Conference, John Brubaker is unique.
He’s a former successful college lacrosse coach who left the profession and successfully reinvented himself as a rising motivational speaker, business and sales consultant. Now, he adds the title of author of his second book…one that will resonate with attendees to this Summer’s NCRC, he says.
“When I began my first job as an assistant coach in 1996, my head coach sent me to visit what he called The Three Wise Men”, says Brubaker. “They were a Marine Corps recruiter, the CEO of a multi-media corporation and a preacher. I spent three days interviewing and learning from each of these wise men and I learned that the best ideas you get as a coach come from outside your own industry (athletics). Life is the curriculum and everyone has a lesson to teach.” Brubaker’s latest book, The Seeds of Success, focuses on that story – and the lessons for college coaches that followed.
So, what will coaches learn from this life lesson that is not the inspiration for a book? “From the Colonel, you will learn how to “mine for diamonds in the rough” and align your program’s core values with your profile of the ideal recruit”, says Brubaer. “You’ll also discover the CEO’s “Fistful of Sales” or 5 fundamentals of selling, and from the minister you will learn the hidden value of info-tainment in your recruitment message.” All of these lessons, says Brubaker, will be able to be immediately put to use in their recruiting efforts.
Brubaker also adds that he’s not only going as a speaker, but also as an attendee. He comments that this event is unique in that it is a forum for mutual learning.
“I spoke at NCRC last year and at the beginning of my talk I noticed an interesting sight in my audience”, remembers Brubaker. “Seated in the very front row was ESPN’s Paul Biancardi, the country’s foremost authority on basketball recruiting. He was on the edge of his seat, armed with a notebook and pen and was taking copious notes. I began thinking to myself, here was the premier authority on athletic recruiting sitting in the front row taking notes, trying to learn from me? I was humbled to say the least. Then it hit me afterwards when I was speaking with him, it didn’t matter who was speaking, Paul Biancardi was going to be sitting in the front row taking notes. Sure enough, the rest of the weekend, there he was in the front row of every talk, asking questions, giving feedback. He epitomizes why winners win and how the best get better; he is a lifelong learner. There’s a lesson for all of us in Paul’s actions. He is constantly seeking new strategies that will give him a winning edge, and the NCRC is the ideal forum for any coach who want to take recruiting – and their college coaching career – seriously.”
If you want to dramatically improve your recruiting skills, and hear experts like John Brubaker teach in a personalized, energetic setting, register to attend this Summer’s upcoming NCRC. CLICK HERE for all the information!