by Mandy Green, Busy Coach
First, will you do me a favor? If you aren’t already, can you please follow me on twitter @mandygreencps and/or join my new Facebook group called the Productive Coach and Recruiter?
Over the last few weeks, I have been helping coaches to decipher a social media strategy. If you are one of the many coaches who I have been on the phone or done a webinar with over the last few weeks, then this message will be a review for you.
As I am challenging coaches (and myself) to up their social media game, I am hearing that they don’t have anything to post about because their athletes are not on campus.
If you are one of those coaches, I want you to change your thinking about it.
Yes, your athletes are probably not on campus at the moment, but I’m sure they have plenty of pictures or videos on their phone that you could use.
Walking around with your phone hoping something brilliant happens that you can then share with the world is not a good strategy.
Yup, I realize that I’m taking the “insta” out of Instagram – but for good reason!
I want your feed to be strategy-based and not spontaneous.
I think when you are relying on posting in real time, you are not in control of the story and message that is going out to the recruits who you are hoping to build trust, build rapport, and create connection with.
When you post in real time it pulls you from the moment you’re in. You’re not able to think about a clever or engaging caption, you’re not able to think about what you want your followers to get from the post or even the WHY behind the post.
If you have been a reader of this newsletter for a while now, you will know that I think it is horribly unproductive and ineffective to react to the day.
I want you to go to bed with a plan and wake up with purpose and be able to strategically tell your story to the recruits that you are after. This certainly applies to emails, texts, phone calls, and social media.
I want you to stop reacting to social media. I want you to get control by creating libraries of images that you can pull from to use for posts not just for today but for the upcoming weeks and months – and guess what? No one has ever questioned or complained when I post an older photo. You can do this by getting from your team all of the pictures and videos that they already have on their phone. Or search back through your phone and find all of the pictures that you could use that would help give a recruit the feel of you as a coach, the personality of your team, or the feel of campus.
Take the pressure oﬀ of always having your camera in hand and the shutter button ready; instead, be strategic.
Strategies like this are what makes Busy Coach one of the go-to coaching resources for college coaches who want to be efficient and effective in their recruiting approach. If you have questions on other topics, contact Mandy at email@example.com.