My sole purpose for doing these workshops is to be able to be face-to-face and in person with coaches to help reduce their stress and get their recruiting better organized.
Today I wanted to share with you one small piece of what will be covered in these half day seminars.
After hearing from dozens of coaches I speak with each week about how overwhelming social media can be, especially having to come up with new content that is relevant, I’ve created this information to help simplify social media for coaches.
These coaches typically tell me that they just react to social media. As things come up day to day, and if they remember, they will post something. They are very reactive, live post-to-post with no intention or purpose. Usually they are posting just because they feel they have to post just to keep up with everybody else. Or they don’t want to bother with it so they just delegate to their Sports Info people (which I think is a HUGE mistake).
Can you relate to this?
In these calls with coaches, this is who I have seen this process I am about to map out to be the most helpful for:
- Coaches who struggle to get out-of-state recruits to come and visit campus because the recruit thinks you’re too far from home.
- Coaches who struggle to get local recruits come to campus because they in their mind have already defined what you are about based on what they have heard.
- Coaches looking for a way to stand out from their competitors (I talked to a D3 coach in the MA area last week who has 80 other schools around him that he is competing against. Yikes!)
This is the general process I will take coaches through at this seminar:
- Establish your social media strategy. Why are you going to be posting? What is the goal for your social media accounts? In the research gathered working with Dan Tudor, it’s been found that the connection a recruit feels towards your team is the #1 reason a recruit uses to ultimately choose a school. You can create that connection before they even come to campus by pulling back the curtain and giving them an inside look as to what your team is like through social media.
- Decide what platform you will use and the purpose. For example, I would recommend you focus your content on twitter and/or Instagram directly toward recruits. Use Facebook to target the parents.
- Create your content 1 month at a time.
- Decide on a theme for the month to simplify the process. For example, your team, academics, location, your facilities, etc.
- Brainstorm all the areas that you could cover in 1 month talking about the theme you decided on. Also, make a list of all the questions that recruits tend to ask you throughout the recruiting process.
- Look to see what your competitors are doing and borrow their best ideas.
- Get help from your team. Give them the theme, all possible topic areas, and the list of recruit questions that you came up with. Ask them what you should be talking about, what they love about their experience so far. It is also helpful to give them some ideas of possible ways they can showcase the them (see below for some ideas). Then put them in charge of coming up with ways to showcase your team, school, or whatever through video, pics, quotes, etc.
- If you don’t want to do all of this, delegate it! Assign who will be responsible for collecting the information, posting the information, and storing them all in 1 file that you will have. Keep in mind that you could have your players take charge of posting pictures and videos.
- Bring up whenever you can in conversation with recruits to check out your social media accounts, so you keep connecting them to what it would be like to be on your team.
- At the end of the month, look at your numbers. How many likes, shares, or comments did you get? What method of delivery got the best results? What time of day created the most engagement? Etc. Based on those numbers, you can decide what to improve on for the following month.
- Repeat the content creation procedure every single month and make all necessary improvements.
Here are some different Social Media Post Ideas to give to your team
- Promo for a camp
- Ask your audience to answer a fun question
- Inspirational words / quote
- Share what books you’re currently into
- Share a piece of advice or fun life hack
- “A day in the life of…”
- Gather questions from your team or recruits and dedicate a post to your expert answers
- Expose a new training method, or new service offered at your school
- Offer audience a free resource you love
- Take a poll
- Offer a tip or a DIY. You take for granted all your knowledge and may think everyone knows what you know. But in reality, a simple tip can be very interesting content.
- Breaking news
- Behind the scenes photos during a fun event
- Contest / Giveaway
- Holiday post (if you’re near one in the schedule)
- Re-post a fan photo
- Offer a fun fact or stat
- “This or That” comparison question, and ask audience for their engagement
- An “ICYMI” (in case you missed it) post (referring to a preview post)
- A meme!
- Share the business of a friend/affiliate (good networking)
- Brief video tutorial
At the end of the year after you have done this month by month, as you keep tweaking your content and method of delivery (video, picture, quote) for the best results, not only will you have significantly improved your social media engagement, but you now have a years’ worth of social media messages in a file for you to use again the next year. Now you don’t have to recreate the wheel and react to your social media ever again.
Keeping your social media content fresh, and consistent could be a never-ending challenge. Use the process I outlines above to tell the story of your program and it can really help to connect your recruits to your team and it will give them a reason to come and check out your campus.
At the seminars, we will actually go through the process and I will have a lot of examples, templates, and checklists already done for you so you can apply this to your program quickly.
We will also at these seminars:
- Map out your recruiting strategy and process from identification to commitment.
- Figure out what can be improved, eliminated, delegated, and automated with your recruiting process.
- Create a 52-week social media, email, and phone communication plan.
- Put the most effective resources and processes in place to increase work efficiency and quality.
- You will learn how to create conditions in your office environment that will make your success inevitable.
- 4 things you can do to 10x how productive you are day by day with recruiting.
Join your fellow coaches for a great training experience! For more information and details, you can e-mail me at firstname.lastname@example.org with the subject line “Send me more workshop info!” If you want to register for a workshop, go to The 4 Step Process to a Winning Recruiting Strategy.