Social media – including Facebook, Twitter, Instagram and other popular platforms – is one of the most confusing aspects of modern college recruiting. Coaches want to communicate effectively with their teenage prospects, and social media is one of the primary ways to do that.
However, as many college recruiters are finding out, how they communicate through social media is crucial…it can determine whether or not you form solid communication with that recruit, or make the kind of mis-steps that exclude you from your prospect’s future communication online.
In partnership with NCSA Athletic Recruiting, the researchers at Tudor Collegiate Strategies – lead by Director of Research, Matt Boyles, and nationally recognized recruiting expert Dan Tudor – conducted in-depth focus group research with more than 2,000 actively recruited student-athletes in the Summer of 2013. The resulting data provides college coaches with their first-ever comprehensive look at how today’s teenage athlete wants to be communicated with by coaches who are recruiting them, and the specific actions that could drive a wedge between a coach and their prospect.
The .pdf report is free, and can be downloaded here:
“This is a very comprehensive look at the social media habits of teenage recruits who are communicating with college coaches”, said Dan Tudor, founder of Tudor Collegiate Strategies. “It can be a valuable roadmap for coaches who are serious about understanding what’s allowed and what’s out of bounds in the minds of their recruits. Also, the differences between males and females, as well as different sports groups, was fascinating.”
This report is one in a series of research studies and other recruiting guides offered by Tudor Collegiate Strategies. For an overview of their educational resources, click here.