by Mandy Green, Tudor Collegiate Strategies
Here are 5 common mistakes coaches tend to make with their recruiting emails. This certainly is not an exhaustive list, there are many more.
- Do you just sit down and decide on the spot who you are sending emails to and try to come up with a brilliant message that will get opened, read, and returned?
- When you sit down to work on your recruiting emails, do you start at the top and work your way down instead of prioritizing your emails?
- Is your email open all day so you are always in reactive mode?
- Do you get easily distracted by emails in your inbox that have nothing to do with recruiting, so you never really get many emails done?
- Do you multitask while emailing recruits so a message that should have taken 5 minutes ends up taking over an hour to finish?
If you are guilty of any of these, would you say that you don’t feel like you have made much progress at the end of the day, or you might find yourself wasting a lot of time staring at a blank screen as you try to figure out what to write and then in the end realize that the quality isn’t very good?
I want to help.
On Thursday, April 16, 2020, at 1pm EST, I am going to be doing a free zoom call where I will share a lot of different ways that you as a coach can more efficiently and effectively use your email. To register for How to Get Your Recruiting Email Organized and Under Control.
Full Disclosure- There have been many times in my career where I have had over 20,000 emails in my inbox. Just last week, I was guilty of it. (I have since unsubscribed to over 20 marketing people and have deleted over 10,000 emails).
As a college soccer coach for 21 years now, email at times has caused a lot of overwhelm because I was getting buried in new emails, and I wasn’t staying on top of my follow-up.
One of the key factors in helping me decide that I needed to find a better way to work was this quote-
“The most telling symptoms of the need for a better personal productivity system are not age, organizational status, or income. The most salient sign your system is not serving you in the quality of your life.
If stress and distraction are frequent companions, the problem is that your productivity habits have not kept pace with your life’s complexity.” David Maxfield
I knew that I was not as effective as I wanted to be, or as effective as everybody who was counting on me needed me to be because I wasn’t using my email the right way.
For you coach, are you using email as the communication tool it was meant to be, or is it a constant distraction that pulls you away from other work that needs to get done?
Coaches, let me remind you that we are not in the business of managing email. We are in the business of building great teams and people. Anything that distracts from that takes us away from our purpose.
Through this email workflow I want to teach you on Thursday, you’ll give email the time it needs and not second more. And that means you buy back productive time.
The first part to this recruiting email workflow, which is an extremely important part to this, is doing research.
I have found that the difference between good and great is an extra week of research.
Nothing is less productive than to make more efficient what should not be done at all. –Peter Drucker
Instead of doing the same things the same way over and over again and expecting a different result, stop what you are doing and spend a week researching a better way.
Here is a list of things that you could research-
- Steps to the recruiting process
- Ways for how to reach millennials.
- Subject lines that are working
- Better calls to action
- Better strategies or new techniques for reaching recruits
- Following up strategies
- Ways to do email more efficiently
- How to get great results with emails
These 8 were things that I wrote down off the top of my head. But don’t you think your recruiting response rate or your day to day execution with email would be so much better if you could make improvements in each of these areas?
I feel like the response I will get when I say you should stop what you are doing to do more research is “well, great idea, but I just don’t have the time.”
My response to that is how much does your success mean to you? How frustrated are you with your email?
Sorry if this is blunt but you really have 2 choices. You can take a week to research and stop the frustration and probably increase your success. Or you can continue to be frustrated, have email take up the majority of your day, and continue to get poor results. Your choice.
To register for How to Get Your Recruiting Email Organized and Under Control.
If you have any other questions before I share the rest of this recruiting email workflow on Thursday, email me at firstname.lastname@example.org.
Hope you have a productive rest of the week!
P.S. – I’d love to hear your thoughts on this. Do you have a routine for doing email? Email me at email@example.com. If you want more tips about how to save time with recruiting, go to my website at www.busy.coach.
P.P.S. If you have found this article helpful, please share it with your staff or other work colleagues! Studying time and energy management over these last 10+ years and applying it to my coaching and recruiting has been a game changer for me. I am committed to helping coaches get more important work done in less time so more time can be spent with family and friends. Thanks!