This is an opportunity for readers of this newsletter to anonymously ask me a question about any aspect of student recruitment, leadership, and professional or personal development. Each week I’ll post my answer for everyone to read.
Q. An Admissions Counselor asks:
“Jeremy can you tell me one thing I can do right now to improve my customer service. Thanks for all the content you share.”
A. Great question…thank you for asking it! I’m going to give two things instead of one, because I think both of these are massively important.
Explain the why. A lot of admissions counselors ask their prospects to take action on something without offering an explanation or a “because.” Why should they visit your campus? Why should they apply right now? Why is it in their best interest to fill out the FAFSA right now instead of waiting until January or February? Take the time to clearly explain why you’re asking them to do whatever it is you’re asking them to do, and how it will benefit them or make their life easier.
Listen to them. It’s amazing how often I still hear this complaint from prospects and parents. Remember, your goal should be to get and keep back-and-forth conversations going throughout the recruitment process. You don’t need to “sell” your school at every turn. When you listen, it lets your prospects and their parents know that someone is trying to make their experience better.
Try these two things out and let me know how it goes for you.