by Mandy Green, Busy Coach
This crazy 2020 school year is coming to an end (Thank God!). Hopefully you all will be back in your offices or out recruiting soon.
Have you started planning your social strategy for next year?
Did I just get a, “Yeah right. I don’t have time for that!” Or maybe you thought, why would I need to do that?
The reason I am bringing this up now is because coaches have had to make a major pivot in their recruiting strategy since recruits are not allowed on campus for a visit. No longer are you able to give recruits that inside look into your team, staff, and campus during the during the Covid-19 quarantine.
Since that is the case for everybody, how can you stay ahead of your competitors and keep attracting recruits you want for your program? How do you stay consistent with telling your programs and teams story and do it in a way so it engages with your recruits and their parents?
The best way I have found to emotionally connect through the visual images of your campus via social media. And to stay sane doing it, I highly recommend creating a social media content calendar.
You could plan for the entire year in one sitting, you could go month by month, or even week by week. No matter what timeline you want to use to plan, the point is to proactively plan during your busy season so you can stay consistent and keep engaging your recruits with how it will feel like when they are on your campus as a student athlete.
What Is A Social Media Calendar?
A social media calendar can be anything you use to plan and execute your social media posts. They’re typically built using either an excel spreadsheet or a google calendar
Why Do You Need A Social Media Content Calendar?
I have found that not having a social media calendar forces coaches to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That’s no way to effectively create consistent content on social media and give recruits that inside look into your program.
Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time.
They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next.
When your staff has several different things going on at one time like coaches tend to do, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks.
In short? Save your sanity and use a calendar.
If you want to hear more details about what to post and how to get your team to play a big part in running your social media, join me Tuesday May 5, 2020 at 1pm for this webinar How To Put Your Team In Charge Of Your Social Media Recruiting.
