In the age of Twitter, Facebook, Instagram, and <insert name of newest social media platform that launched today>, how coaches interact with recruits and use different media to their advantage becomes more and more important.
USA Today’s Dan Wolken, who spoke at the recent National Collegiate Recruiting Conference, talked about how college coaches need to use these new media resources to their advantage…and, how to avoid making some of the critical mistakes that he’s seen some college coaches make when trying to interact with recruits, connect with fans, and build their program:
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