by Dan Christensen, Tudor Collegiate Strategies
There are always ways to make a campus visit better. The research we have gathered at Tudor Collegiate Strategies tells us that whether your prospect comes for just a few hours or does a full overnight visit, try these two tactics to increase efficiency and make it a memorable time for a prospect and their family.
1) Double your visit time
Splitting up the parents and recruit at times during the visit allows each to have two different experiences at the same time. It allows you as a coach to accomplish two things that maybe you didn’t think you could squeeze in otherwise. Have some current players take the recruit on a dorm tour while the parents speak with someone from financial aid or admissions. It creates two stories to be told in the car on the way home to extend the conversation about your program.
2) Spread the word on campus about your prospect visiting
Getting a “hello <Name., we are glad to have you on campus” from another coach, the athletic director, or even one of the lunch servers will go a long way in making that visit have a lasting impact. So much of what makes an impact on a visit are the small things, like this. All it may take is a quick email from you to your colleagues before the prospect arrives. Your co-workers are part of the school-wide team, don’t be afraid to use them!
The Tuesday Two is a regular feature from Dan Christensen, former coach and sales professional, and current regional recruiting coordinator for Tudor Collegiate Strategies.