For the 98% of you that can’t offer full ride scholarships to your prospects, talking about money the right way is an ongoing mystery.
And for those of you that can offer full ride scholarships, it’s not about money: It turns into a debate over the “price” of your conference, facilities or program history.
At the center of it all is the aversion by many coaches to want to do the risky work of earning your prospect’s attention. But what exactly does that mean, and how should a college coach craft the right kind of story about the cost of their program? Dan Tudor dives into the topic with the help of a timely article from the world’s top marketing expert.