For college coaches recruiting on social media, it’s all about getting a prospect’s attention.
And, keeping it.
Getting them to follow you on the right platforms is critical if you want to build long term value with them, and also show them who you are, what you have to offer them as a rising student-athlete, and why they should ultimately choose you.
Many college coaches are discovering that this core principle works the same with this generation of recruited student-athlete who uses NCSA Athletic Recruiting as one of their college search tools. This popular network, which most college programs utilize to track athletes they are recruiting as well as find new prospects on the horizon, also offers some of the same critical “follow” features that today’s athletes are used to seeing on social media.
And, it helps increase the level of engagement between that athlete and the coach that is recruiting them.
“The follow is a great way for coaches to connect with athletes and express interest in them as a prospect,” says Taylor Fodor, Director of Coach Relations for the growing Chicago based company. “When a coach follows an athlete it will do three really important things that can really deepen the whole recruiting process”.
- NCSA Athletic Recruiting will notify the college coach any time an athlete that they are following commits to another program, adds video, adds a new transcript or updates stats on their profile. The free tools they offer to coaches are state-of-the-art.
- The athlete that you follow will see that you are following them and will be encouraged to research your program & connect with you to find out if they’d be interested in hearing more.
- Any athlete that you follow will automatically be added to your NCSA Recruiting Board, where you can keep notes and organize them – a feature that is customizable.
So, just like social media follows are important in building an audience, using the right recruiting tools are important in tracking, updating and pursuing the best prospects on your list – most of whom are using this popular recruiting technology platform.