5 Post-Pandemic Recruiting Trends Coaches Need to Understand
Coach, thanks for being a part of today’s session – I’m hoping you found it helpful!
To download and view a pdf version of 5 Post-Pandemic Recruiting Trends Coaches Need to Understand, click here.
- One more thing: If you liked the session, I’d love it if you could remember to give us a bunch of stars and nice comments on the post-convention survey you fill out! It’ll help to ensure we can come back and be a part of future WBCA conventions – thank you!
Three additional articles that will help you put these strategies to work
When it comes to telling a better brand story than other women’s basketball programs you’re competing with, I’d recommend you read through this training article – it has helped a lot of women’s coaches better define how to sell their program, and communicate how they are better than the prospect’s other choices. If you want to dig deeper into the whole ‘story’ aspect of recruiting, and why it matters so much to basketball recruits in helping to define the ‘brand’ of a program they’re considering, according to our research, click here for a list of our other research articles. This is an aspect of high-level recruiting that a lot of basketball programs skip as they go through the process, and the result is nearly always less consistent, more erratic recruiting.
Recruiting timelines – coupled with a fair but firm deadline, defined as far in advance as possible – is the #1 way to change the level of commitments you can get for your program. And yet, most coaches don’t implement this proven approach. This article features a real-time example of the this strategy playing out for a basketball coach we work with as a client, and demonstrates the power of this approach. I can’t emphasize enough how important it is to use a defined timeline and firm deadline to give your prospects guidance and context as they move towards a decision!
Another aspect of successful recruiting in this post-pandemic atmosphere that we just didn’t have time to get into is the all-important question asked by women’s basketball coaches, “how do I know when to stop recruiting a prospect we’ve spent a lot of time investing time and money in?” In this episode of our podcast, College Recruiting Weekly, we walk through the process we’ve seen work best – and, teach coaches how to customize it to their timeline and program’s priorities. This is another important area that we just didn’t have time to get into in detail during our 20-minute session at the WBCA convention.
How We Work With Programs Like Yours
We partner one-on-one with nearly 600 college programs around the country – secretly, behind the scenes – to research and design:
- the best way to recruit to their particular school.
- the right messaging that will get the maximum responses from their best recruits.
- the best approach down the stretch in the recruiting process to beat a competitor for a prospect you want.
- the smartest strategies to ensure you are focusing on the right recruits for your program, based on our proprietary research.
For an overview of how our approach is working for programs around the country, click here.
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