One of my absolute favorite things to hear about from the coaches we work with here at Dan Tudor’s office is when a recruit or their parents compliment that coach on how well they communicate. Specifically in comparison to the other coaches recruiting that athlete.
The main goal in recruiting is to establish yourself as the best option for that athlete. In order to do that, you need to be doing things differently than your competitors.
There are so many things out of your control that absolutely weigh into a recruit’s decision. Cost, location, facilities, and academics, to name a few.
But what you have control over is the way you talk about these things. Both the words you say and the way you deliver that message.
Today, I want to give you two aspects of your message delivery that recruits love but are not getting from most coaches. If you can do these two things, you’ll stand out so much in the recruiting process.
Coach, I am telling you, this is SO important in recruiting.
Just put yourself in a recruit’s shoes.
They have this big decision looming. It is an exciting but stressful time. This whole process is new and there are a lot of unknowns for them. They are looking for help. They are looking for signs as to what school they are meant to be at. They want to figure out what makes each coach, program, and school different and ultimately better for them.
Now, in order to do all this and make a final decision, what would be more helpful?
To hear from a coach sporadically, in an inconsistent and unpredictable manner?
Or to hear from a coach on a consistent and reliable basis why their school is best and why they want that athlete?
The consistent approach works so well and is what recruits are looking for. When it isn’t there, they notice. And they take it heavily into consideration when forming their opinion of that coach and school.
But, this takes intentionality. Make a plan for consistency and execute it. You’ll stand out, Coach. I am sure of it.
2) Use physical, “old school” letters
When it comes to delivering your recruiting message, a snail mail letter is one of the best ways to get it out there.
Recruits love them. It is physical. Something they can hold and keep. They’ll put it on their fridge or their desk and see it every day. Unlike an email or text that will get deleted or buried in their inbox.
But, one of the other main reasons why delivering your message via mail is so effective is because most coaches are not doing it.
Sure, some coaches will send a Christmas card or a thank you note after visiting campus. Those are great to do!
But, when you consistently deliver reasons why that recruit should choose you by mail, every month or so, it builds up their confidence in how much you want them and why your school is their best choice.
If you deliver a consistent message throughout the entire recruiting process and get your prospect frequent letters, they will quickly notice how differently you are communicating with them. And this will give you an edge over your competitors!
Want help with developing a consistent message for your prospects? We’re helping hundreds of programs around the country right now. Click here to see how…