Dan Tudor says he has found a successful, unique niche in a crowded recruiting world where coaches already have abundant information at their fingertips. Tudor’s company, Selling for Coaches, preaches a mantra of more salesmanship, less coachspeak to “everyone from BCS football coaching staffs to NAIA schools with six sports, and everything in between”…
Dan Tudor speaks to the Women’s Basketball Coaches Convention about orginality in recruiting approaches, and why the traditional methods of approaching prospects is now being second-guessed by coaches.
Dan Tudor is president of Selling for Coaches, a consulting business for recruiting. He worked in corporate sales and management before venturing into college sports recruiting, and he has consulted coaches, parents and athletes in recruiting for more than a decade. Before the NCAA ruling, he had urged coaches to use Twitter to build a rapport with recruits and fans. Now, using Twitter is a must for coaches, he says.
“Coaches who have been reluctant to use [social media] are realizing they have to use it — twittering, writing a blog and Facebook,” said Dan Tudor, whose California-based business, Selling for Coaches, trains coaches in how to recruit athletes. “In the past year, there has been a realization that this stuff is here to stay. Once you hear that program X is using it, then you’ve got to use it because they’re using it.”