Marketers know the rule. So do politicians, drug manufacturers, and companies that sell gold. We, the buying public, will make a buying decision based on the fear of something bad happening before we'll decide to do something based on the possibility of a good outcome. How often? Studies …
Search Results for: story
3 Simple Strategies to Defeat “I Want to Think About It”
My guess is if you're a college coach who has been recruiting for more than a few months in your career, you've encountered the six-word phrase from your prospect (or parent) that is the bane of coaches' existences throughout the country. "I want to think about it." Seems reasonable, right? I …
4 Steps To Coaching Success
by Mike Davenport, CoachingSportsToday.com Asked yesterday for a process to succeed at coaching, my answer went something like this: 1. Look. Success depends on a coach having a vision for the future. A critical step in building that future is to know the present. To do that you must look. This is …
Today’s Social Media, Coaching Sports and 12 Simple Actions To Take Now
by Mike Davenport, CoachingSportsToday.com Are you using social media? If so, is it helping or hurting your coaching? You walk, you leave footprints. Some prints are obvious, like through mud. Other prints, like walking on a basketball court, are harder to see. Regardless, you leave prints …
Why Overcoming Ellsberg Paradox is So Important in Recruiting
How many times have you been the program that is the logical, "right fit" for a prospect, only to see that same prospect end up choosing another program that's a completely illogical choice? A place where they probably won't compete as soon as they would for you, won't be appreciated as much, and …