On the eve of National Signing Day for college football prospects, this story is almost too off-the-wall to believe. Think of the strangest recruiting story you can remember. Got it? It's about to get topped. Here's the story, courtesy of Sports Illustrated...it's one for the ages. Kevin …
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Creating a Story About Money for Your Recruits (and Their Parents)
Because I visit a lot of coaches on a regular basis on their campuses, I buy wifi on airplanes. A lot. For the convenience of Internet access, I usually fork over $27 for a three and a half hour flight. Or I pay $50 a month for the convenience of just logging on whenever I'm on a flight. Either …
How “Stitching” and “Story Time” Can Transform Your Recruiting Message
The secret to great recruiting letter and email writing? "Stiching" and "Story Time". Let me explain... These two tricks-of-the-trade are simple and super-effective. Why? Because they ensure that your writing flows nicely, and that it's easily understood by the reader. Doesn't that sound …
Getting Alumni to Tell Your Program’s Recruiting Story
by Greg Carroll, Tudor Collegiate Strategies It goes without saying that the pandemic of 2020 forced us into new habits and new routines and the loss of behaviors that had become second nature. If we’re going to be totally honest, some of those behaviors and habits should have been put to the …
The Inside Story of a Disastrous Parent Recruiting Implosion
I talked to a good friend this past weekend who has a teenager that is being actively recruited to play their sport at the college level. They have a few options, but had settled on a favorite. Until this weekend. The parent found out that a particular aspect of the offer had suddenly …