by Mandy Green, Busy Coach
As you may have heard from Dan Tudor, he recommends communicating to your recruits every 6-9 days – either as an email, text message, snail mail, or phone call.
Most coaches are ok with the first few communications with a recruit in weeks 1-3. But, what do you want to communicate in week 4? And the week after to keep the recruit interested and engaged?
Do you have a plan or are you just going to wing it?
I can’t say that I every really made much progress or ended up with the recruiting class that I wanted when everything was just random.
When I first started recruiting, I wish I had done what I am about to talk to you about because I know it would have made the process of trying to come up with new content each week much easier.
I used the hope strategy.
I used to just sit down and try to come up with a brilliant message and hoped it would get opened, read, and returned, or that a recruit would be interested in it.
I found myself wasting a lot of time staring at a blank screen or rambling on and on as I tried to figure out what to write or to say on the phone.
No doubt that the quality of what I was producing wasn’t high and it was incredibly time consuming to recruit this way.
If you can relate, here is what I want you to do.
Sit down by yourself or with your staff, if you have one, and brainstorm the topics, questions, and subject lines you’ll communicate to your recruits over the entire length of your recruiting process from identification to commitment.
For example, if you want to talk about your schools Nutritionist and you new Nutrition Bar at your school, some subject lines might be “5 Ways to Reach Your Potential Through Our Nutrition Bar” “My Teams New Favorite Recipe” “3 Ways We Eat on The Road” etc.
There are no right or wrong answers, and you don’t have to fill all of it out now (or stick to what you write down). This is simply an activity to get you thinking about how to take your recruits through a logical progression in a practical way.
Don’t worry and for sure don’t get overwhelmed! You don’t have to come up with 52 ideas right now, nor do you have to stick to it. This is just a thinking and planning activity to get your head in the game.
If you hit a creative block, then Google your topic for some more ideas of what you could teach. Or go to your schools main website for more ideas.
Once you are done, CONGRATULATIONS! You brainstormed your entire YEAR of recruiting communication content! From here, you can sort out how you can arrange these messages so you are staying in control of the recruiting process and staying consistent. I would also recommend starting to create templates for each of these so you don’t have to start from scratch each time you go to send an email.
If you want my help sorting this out for your program, email Mandy Green at mandy@busy.coach.