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One of the most interesting thinkers in college sports is Michael Cross, currently the associate athletic director at Penn State University and longtime college sports administrator.
He has also founded a company that aims to give college administrators increased insights into how the student-athletes on their campuses view their experience, and how to attract more of the right kind of prospects to their schools.
The company is Athlete Viewpoint, and their goal is simple: Learn how to ask today’s generation of student-athlete the right kind of questions to gain true insights into how they think and make decisions.
Coaches will come away from this episode with new insights on asking the right questions.