Ward and June Cleaver never seemed to show much emotion when they were solving 1950's TV family problems. Today, parents wear their emotions on their sleeves a lot more often.Most of us, in fact, make emotional buying decisions on a daily basis. The parents of your recruits, included.A cup …
Changing Their Worldview of You and Your Program
There's a challenge for many college coaches, and it's a big one.You need to change the worldview of your prospect.Think about that for a second...that's an amazing challenge! As if your job as a college recruiter wasn't challenging enough, not finding a way to change how your recruit …
High Tech Secrets to Fixing a Ruined White Board
by Sean Devlin, Front RushWe decided to go a little low-tech today because of a mistake I recently made in our office.You see, we have this beautiful white-board (its actually white-board paint that we rolled onto the wall), and this white-board is under constant use. Well in the midst of a …
How to Use Headlines to Keep Your Prospect’s Attention
In the give-it-to-me-quick-just-the-facts world that we (and your prospects) live in, what and how you communicate is crucial.Think about it: How easy it to tune something out that isn't worded just the way we want it? Or skip reading something that isn't easy to read visually?Most …
4 Easy Ways to Be a More Persuasive Recruiter
Being original, and creative in your message development as a coach, can be exhausting.I know it, and you know it. That's why it's so easy to just revert to what you've done in the past with your recruiting letters and your recruiting emails. Recycling your past messages saves a heck of a lot …