Here's a question, coach: Are you wearing trousers? Or are you wearing pants? The question is not asked lightly. The difference between trousers and pants isn't one of tailoring the fabric. It's one of tailoring the wording.College coaches, who are overloaded with work to begin with, often opt …
Three Easy Ways to SUPERSIZE Your “Recruiting Network”
Its amazing what a business professional can do at a trade show or business event that he or she can't do from 9 to 5 during a normal work day. At trade shows, Chamber of Commerce events, and other gatherings of business professionals, savvy sales and marketing representatives can make contacts, …
4 Secrets to Writing GREAT Recruiting Letters
I'm helping a college coach develop his recruiting and marketing plan for the next year. It's always interesting for me to sit down and work on a project like this with an experienced, successful coach. It's interesting because this particular coach, and her staff, have been doing the same thing …
Coaches Talk About Not Being Able to Talk
The "gag" rule in college basketball recruiting has been a constant source of confusion and unhappiness for some time now. Here's a great article, courtesy of the Winston-Salem(NC) Journal, on the subject:Virginia's basketball program recently had a significant development, but Coach Dave …
Getting Your Prospect to “Stay the Course”
There's a great deal of psychology that sales professionals use daily in their interactions with their prospects and clients. As a recruiter, you can (and should) use the same kind of techniques to solidify your relationship with your athletic prospects.One such technique is what I call the …