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March 7th, 2016

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Win Recruits With Your Vision

by Mandy Green, Coaching Productivity Strategies

Coaching/leadership starts with having a vision statement, then developing a plan to achieve it.  A vision statement answers the questions “What will our program look like in 5 to 10 years from now?”

A vision is more than a destination; it is an inspiration, a motivator, and a rallying point for a team.  Results matter, but they are often the by-products of an effectively created and communicated vision.  

How does the vision you have for you team apply to recruiting?

Dan Tudor, talks a lot about how recruits don’t care about your past or your present, they only care about how they fit into your future.  

Coaches that consistently sign the recruits they want have gotten really good at communicating and selling on how the program’s future expectations, goals, and aspirations will meet the recruits needs and help them achieve their goals.   

Communication of a vision is the difficult process of inspiring your recruits to see the future reality which you see and are committed to make happen for them. Communicating your vision will help recruits focus their energies to see that their real needs can be met with your program.

Communicating your vision is talking about the future, evoking images and responses in the mind about what it is going to be like for them over the next 4 years while at your program.  Communicate your vision so people can feel it, see it, feel it, and there is a passion around it.  

When communicating and selling your vision to recruits remember the following:

  1. Clearly articulate the vision of your organization.
  2. Be enthusiastic toward vision and the benefits.
  3. Repeatedly share the vision in various ways, in order to be effective.

Concentrate on the what’s-in-it-for-them and the what’s-in-it-for-you will usually take care of itself.

If you are interested in learning more about how you can use your vision to plan your day, organize your staff, create more purposeful practices and meetings, check out The Green Time Management Workbook for Coaches.  

If you want more awesome productivity advice that is tailored specifically to what we do as college coaches, go to www.mandygreencps.com and opt-in.  

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