In fall 2004, Virginia Tech had a new women’s basketball coaching staff and an outdated women’s basketball lounge and locker room. This space, which is adjacent to the basketball court at Cassells Coliseum, plays a key role in the life of the team during basketball season.
New Head Coach Beth Dunkenberger wanted an eye-catching, energizing facility that would reflect the history and tradition of the program. DJS Design, the parent company of Winning Recruits, was chosen to undertake this transformation.
DJS Design worked closely with the athletics office and coaching staff to upgrade the space, creating stimulating areas for team meetings, study spaces and personal locker/changing rooms. The design team was responsible for everything from color selection and impact graphics to carpeting and furniture choices.
"We gave them a general overview of our goals, and they produced innovative ideas to realize them," Dunkenberger notes.
The result? Bold graphics and a new color palette incorporate both the legacy of the program and
the current team’s spirit into a fresh, engaging space that enhances players’ pride and sparks the interest of prospective student athletes.
"We have a great home for our current team and an excellent recruiting tool for prospects," says Dunkenberger. "We get a ‘Wow’ response when people see the facility for the first time."
An added benefit of the new look is its impact on team boosters. "For example, we have honorary coaches for each game who visit the locker room for the pre-game talk. I always see them checking out the facility," Dunkenberger adds.
What would Dunkenberg say to someone considering an athletic facility design project with DJS Design?
"Do it, absolutely. You’ll find the results that you’re looking for."
The first step? A design audit from the recruiting environment experts at DJS Design and Winning Recruits. Call them at 704-376-0803 and see what they would recommend for your athletic setting.
