Lefty Driesell knows college basketball, and he knows recruiting. But did you know he was also one of the top World Book Encyclopedia salemen in the country at one time?
From a recent Pilot Newspaper (NC) article:
Driesell supplemented his income during the high school coaching days by selling World Book encyclopedias. During one year he claims he sold more than anyone in the state. His sales methods mirrored how he went about recruiting college basketball players.
Before the lecture, Wiley Barrett of Southern Pines(NC), who averaged 28 points a game as a senior at Pinehurst High School in 1965, showed Driesell a copy of a recruiting letter he received from him.
“I recruited the same way I sold World Books,” Driesell said. “I used to write a letter to everyone in the country that averaged over 10 points a game. I would tell them I looked forward to meeting them soon. The first time I met him (Barrett) was tonight.
Are you outworking your competition?
