Dan Tudor

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May 17th, 2009

How to Give Your Recruiting Emails More Likable Links

Front Rush recruiting technologyby Sean Devlin, Front Rush 

Have you ever wanted to include a URL in a letter or email that you were sending out but the address was really long? 

It might have looked something like https://www.frontrush.com/login.aspx?URL=Recruit&SportId=899&iframe=1.  This is horribly messy and, more importantly, hard for your recruits to remember.

There are a couple tricks to use with your email program, whether you use Front Rush or another more basic web-based recruiting contact manager:

1) Get your own domain:  If you go to sites like godaddy.com, you can buy your own domain for about $10 and point the really along address to it.  So instead of the really long address like the one I gave you earlier, you can get something like universityrecruitsite.com.  "Universityrecruitsite.com" is much much easier to remember than https://www.frontrush.com/login.aspx?URL=Recruit&SportId=899&iframe=1 and it doesn’t take up nearly as much space.

2) URL shortening sites: Another trick is to go to URL shortening sites like tinyurl (http://tinryurl.com), or bit.ly (http://bit.ly).  Once you get to the site, you simply type or paste the really long address and in return, they will give you back a really short/neat address.  So for example:
https://www.frontrush.com/login.aspx?URL=Recruit&SportId=899&iframe=1
becomes
http://bit.ly/11DTVW

3) “Click Here”: Many email tools allow for you to turn words into actual links.  So instead of saying “Please go to https://www.frontrush.com/login.aspx?URL=Recruit&SportId=899&iframe=1”, you can say “please go to our questionnaire located here”, and the word “here” will be a link back to your website.  Typically this works by typing out the text , highlighting the word(s) you want to be a URL and then using that respective applications URL button.

All of the above tricks are intended to keep your outgoing correspondence short , easy to read, and easy to remember.

Front Rush is the recommended recruiting contact management system of Selling for Coaches.  To find out how much your program would save by switching to Front Rush, click here.

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