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You Used TO Call Me On My Home PhoneMonday, August 22nd, 2016

chrisMby Chris Mateer, Front Rush

The recruitment process requires a fine balance between maintaining contact and giving the student-athlete room to breathe. As a coach, the last thing you want is to go too long without maintaining some form of contact. At the same time, too many calls can become intrusive, especially considering a senior-athlete’s busy schedule. Luckily, the rise of email, text, social media, and, yes, even Snapchat, have given both coaches and student athletes more flexibility than ever in how they go about the recruitment process. These relatively new forms communication leave coaches with countless decisions to make regarding how to contact a recruit. We’ll stick to addressing just one of these decisions today though: when do you pick up the phone and make the call and when do you simply press “send”?

When to Call

It seems growingly unpopular among high schoolers to make phone calls to anyone who isn’t a family member above the age of 40 on a day that isn’t a birthday. Simply put, talking on the phone isn’t convenient or efficient. It requires making conversation and enduring that occasional awkward moment when you both start talking at once and feel like you interrupted each other. Despite this, almost every coach considers making calls a vital component of the recruitment process.

Calls let your prospects know, for however long you’re on the phone, your attention is on them. For a high schooler, the importance of this cannot be understated. In some regards, the inconvenience of a phone call are its strengths. A call lets your recruits know that you thought of them and took the time out of your evening to make that call.

Calls also give a great glimpse into you as a person and as a coach. Use this time to laugh, ask questions, and get to really know your recruits. Among all the spreadsheets, stats, and online profiles, you’re still recruiting a person.

When to Text

Voicemail is mostly a thing of the past. Leaving a message is a nice formality, but the response rate is not great. If the recruit doesn’t answer the phone, send a text. More often than not, this results in an almost immediate response. Usually (and hopefully) it will be a quick “Hey Coach! Sorry I missed your call, out at Chipotle with the team. Can you talk tomorrow?”. Boom, mission accomplished. Other times, you’ll be less lucky and that response will give you a quick heads up that your time is best spent elsewhere. Some recruits will just ignore calls, but will feel more comfortable letting you know they’re not interested or committed elsewhere via text. Don’t worry, there are other fish in the sea and this will save a lot of time and effort in the long run.  

Beyond following up on a missed call, texts can provide that opportunity to strike the sweet spot between maintaining contact and not overwhelming your recruits. Sending over a quick check-in between calls asking how school is going, how their offseason conditioning has progressed, or how a low-key competition went is the perfect time to check in with your recruits. These texts will provide good talking points when making that next call and let your recruits know you’re still interested.


Browsing For BrowsersMonday, August 15th, 2016

IMG_2590 (1)by Josh DiCristo, Front Rush

Have you ever heard from a student athlete that a website you’ve sent them to isn’t displaying correctly or looks wrong? Usually the first question is “What browser are you using?”. Some websites will even ask the question for you – they greet you with a message telling you to switch browsers for a better viewing experience. No “Hi there!” or “How was your day?”, instead you get, “Please use Google Chrome”.


It’s a strange request, the first time you see it. You’d think that the internet is a massive, global network so surely it can all be accessed in some global way. Why are there multiple browsers, anyway? The same question could be applied to Mac vs. PC or iPhone vs. Android – all browsers are built slightly differently and are better for slightly different uses. So when you’re scouring the internet hunting for wild recruits (okay, I know that’s not exactly how it works but just let me have my fantasy), what browsers should you use?


Chrome is arguably the most reliable web browser as well as the most current. Though it’s updated about as often as Firefox, it’s ability to keep up with trends is greater than any of its competitors. That is to say: when in doubt, the site will work on Chrome. Chrome is the overall winner when it comes to speed and performance and also allows the most opportunity for personalization through chrome extensions. Like this one, which changes every image on your page to a picture of Nicolas Cage. Hey, I never said all of the extensions were useful.

Microsoft Edge

Edge is the newest browser on the market so you’re forgiven if you haven’t heard of it. Replacing Internet Explorer as the default browser on PCs starting with Windows 10, Edge is remarkably efficient when it comes to battery usage and is fast when it has to load simple pages. If you’re frequently visiting sites with lots of features however, you may want to look elsewhere. Considering it’s the newest browser on the market, its speed and reliability is impressive, though it’s not first place. Give it a few years and maybe it’ll be near the top.

Internet Explorer (IE)

With the release of Edge, updates for IE have ceased. You’re probably fine to keep using it for now, but it was always the slowest and least adaptive browser in the first place and it’s just going to get worse as time goes on. In a year, you might as well sit at your computer and yell, “SHOW ME CAT PICTURES” rather than use IE to search for it. Actually, in a few years voice-controlled computers could be a thing. That’s not as crazy as it seems.

What I’m saying is don’t use Internet Explorer.

Netscape Navigator

Your computer is legally old enough to drink. Get a new one.


Firefox is built in a different language compared to other browsers on this list, so when it converts a page from code to a display on your window, don’t be surprised if the page seems a little… off. The browser is fast (though not the fastest), reliable (though not the most reliable), efficient (though not the most efficient, but it makes a strong case), and will keep your personal internet data safe (actually, it’s the best at that). There’s a fair share of pros with Firefox so, like all browsers, it really depends on your usage. If you left your charger at home and you’re scared of WikiLeaks, this might be the choice for you.


Safari doesn’t eat up nearly as much battery power as it’s competitors and it’s just as fast, but you’ll see some of the same issues as Firefox when it comes to webpages displaying incorrectly. In addition to that, not all features will load properly on Safari. Although if you love Apple products and live in an Apple household and have debated legally changing your name to begin with a lowercase ‘i’, then you’ll enjoy Safari for how it interacts with your other devices. Otherwise, you may find other browsers more reliable if you depend on the internet for your day-to-day.


Oh, Opera. The most popular web browser in Sub-Saharan Africa and Bangladesh (that’s true). Look, Opera’s actually a really good option when it comes to speed, performance, personalization*, reliability, privacy, your webpages will look normal, blah blah blah, but be honest with me. Did you know Opera was even a web browser before you read this article? You won’t have any problems if you use Opera, I’ll give you that. Just know that when you ask your nephew for help with your internet, he’s just going to download Chrome and call it a day.


Honestly I’m just impressed that your computer still has a CD-ROM drive. If I give you the tracklist, can you burn me a mix CD? Don’t worry, you can find most of the songs on Napster.

*Want to know why Opera is good at personalization? Because Opera allows you to download and use any Google Chrome extension on their browser. Cheaters.

Hit Em’ Where it Counts!Monday, August 8th, 2016

nicole1by Nicole Sohanic, Front Rush

Long gone are the days of snail mail and email correspondence as the main tools of communication. Historically messaging apps had a tone of being too casual and lacking in professionalism. Times sure have changed. Being the main medium of communication among ‘kids these days’, it has also found its place as a staple communication tool among working professionals.

What are messaging apps? These apps replace text messaging on your devices. Among them are WhatsApp, Facebook Messenger, Snapchat, and many more. Using messaging apps, you can avoid text messaging charges and even communicate across country borders without worrying about a hefty bill. These messaging apps all have their special affordances that cater to individual’s needs. They can provide awesome bonus features that the regular text messaging app on your device just cannot do.

Competing with other coaches, you need speed and clarity when reaching out to your recruits. The quickest way to get in touch and express your interest is through messaging apps! That recruit will receive your message right away and can immediately start communicating with you in a medium they use every single day.

Casual is Comfortable

We all have at least one adult friend on facebook that will close their comment with their name as if they are writing a formal letter. No need for such formalities when you are messaging! Say hello and express your interest. Keep it light!

Short and Sweet

It is best to keep your messages on the short side! When chatting in a messaging app, sometimes it is hard to keep up. Messages can be long or can come in short, rapid bursts. Make it easy, give recruits time to respond to the messages you send. The more you get to engage with your recruit, the more you get to learn about them as an athlete and a person.

Timing is Everything

Even though recruits may receive your message right away, does not mean they can respond at that time. The tone of messaging apps can sometimes bring about some anxiety or impatience when someone doesn’t respond as quickly as we would like. Be patient, give the recruit some time to finish up whatever they could have been doing. If you have not heard from them in a day or so, feel free to touch base again to be sure they got your message.

Team Communication Tool

With your existing team, you can use messaging as a fast way to communicate. Group messages are your number one friend for mass communication. Inform your roster of practices times, schedule changes, and upcoming team events. GroupMe is a popular app among college teams. Allowing you to see when messages are sent, received, and read is super crucial to making sure everyone knows what is happening. This instills responsibility in your athletes to get back to you in a timely manner and acknowledge your message. You also have the ability to set up groups for your support staff, trainers, and current roster. Since these groups always remain, you are one click away from talking to who you want.

Get out there Coach! Jump right into these awesome messaging apps and take advantage of them for recruiting and team communication. Learn something new, talk it up, and have some fun along the way.


Expand Your EmojicabularySunday, July 31st, 2016

ken1by Ken Whittaker, Front Rush

I have a confession to make. I used to think emojis were useless. I didn’t get the point. When I made the switch from Android to iPhone (gasp!) in 2011, emojis were just gaining popularity. Some of you might remember that to even enable emojis on the iPhone, you had to go to the keyboard settings and add the specific emoji keyboard (the horror!). A friend of mine stopped by my dorm room one day, and must have noticed I was still typing emojis the “original” way 🙂 She said something like, “You gotta get emojis” before leaving. “Nah,” I thought to myself, “it’s faster to type the symbols.” Fast forward five years, and 😍.

Now, if you don’t know what emojis are – you’re probably very confused. In short, they are cartoon like representation of emotions, images, shapes, food…and just about anything. It’s not a new concept – but neither is Season 32 of Survivor. Everywhere you look – emojis have popped up. Just last week my auto insurance company sent me a statement reminder and had a dollar bill emoji in the subject line. This naturally begs the question – are emojis professional? I wouldn’t venture that far – but when used in the right context – they can be a great tool. They’re funny and can often summarize a feeling that might otherwise be too awkward to type out in words 🐢.

At Front Rush, we use an instant message client to communicate as a team, which is especially convenient considering many of us work across the country. It’s no secret that emojis are a huge part of our day to day interactions – whether they are for fun, to drive a point home, give props for a job well done, or even help to take lunch orders 🍕. There is no question that your recruits and players use emojis. I’d be willing to guess most of you also use them as well. Here are a few ways you can use emojis in your day to day recruiting methods:

Break the Ice

Using emojis when communicating with recruits lets them know you’re a fun person (I know you are) – someone that’s not just all about business. It gives a message more of a personality and could even help with some confusion. For example, “I saw your video from last weekend’s tournament” vs “I saw your video from last weekend’s tournament 👏” Subtle, but it definitely sends positive vibes their way. The best (worst?) part is there’s no limit to how many you can use, however…

Don’t Go Overboard 🙄

Some people like to string multiple emojis together to create a sentence. Honestly, I never really saw the point in this. I think of emojis as helpers, not complete replacements for entire words in a paragraph. It’s possible this mentality might change in the near future, as Apple has announced a feature coming in the next version of iOS that will allow users to tap on a word and replace it with an emoji. 🆗👍(That’s emoji for, “Hmm, ok. Got it.”)

International 🌎

If the situation arises where you’re still brushing up on your foreign language skills, emojis can help you in a bind. As I mentioned earlier, emojis can represent just about anything – including emotions. It’s like tech slang, so the more you can pull from your existing emojicabulary, the safer you’ll be.

Familiarize Yourself 🤓

Ok, so maybe I haven’t sold you yet. Maybe you’re still acting like the 2011 version of me who was a holdout. The truth is, emojis are just such a common part of texting, instant messaging, and even emailing, that there’s no doubt you’ll come across them if you haven’t already. Emojis are continually being added to the universal library (in fact, 72 new emojis were released last month), so it’s important to know what they are and what some of them mean. This resource (http://emojipedia.org) will help you get started.

Drones: What’s All the BuzzMonday, July 25th, 2016

cip_pic_360by Chelsea Cipriani, Front Rush

Every week, I head over to Dusty Rhodes Dog Park in Ocean Beach, San Diego with my two crazy Italian Greyhounds (semi-instafamous @izzy.the.iggy).  Throughout the year, I have witnessed many different activities in the park however, more recently, I can’t help but notice the increasing recreational use of drones.

Maybe they have always been there but there is one defining moment that I began to notice their existence.  Just for a visual, the dog park is separated by a fence, keeping the small dogs on one side, and the bigger dogs on the other.  I probably wouldn’t have noticed this drone, until Baxter, a lab mix, made a run for the corner of the connecting fences barking uncontrollably.  He launched over the fence and headed straight towards the center of the field.  It was then I realized what Baxter was after.  He was after the drone.

This drone was piloted by a young boy and his father.  They were operating the DJI Phantom 3, one of the more popular drones on the market.  There are lots of different brands of drones out there, but I have just decided to focus on the DJI Phantom Series.

The DJI Phantom 3 features 4 models to choose from.  Phantom 3 Standard (the “beginner model”), Phantom 3 4K, Phantom 3 Advanced, and Phantom 3 Professional (the “phantom that has it all”).  Each of these drones were created for High-Level aerial photography and cinematography.  The prices typically vary from $499 – $1259.

To Learn more about the features of all of the DJI Phantom drones visit their website.

Aside from recreational use, businesses have caught on to the trend using the drones mainly for  photography and video. However some companies such as Amazon are taking it further with the idea of commercial drone use for package delivery.  On June 21st, the FAA Finalized the first operational rules for commercial use of UAS (drones).  These regulations will create new opportunities for Businesses and Government moving forward.

Okay, so how does all of this relate to you?  The other day I was at the USA Women’s Rugby Sevens Olympic trials at the Olympic Training Center in Chula Vista, CA.  Out of the corner of my eye, I saw it again, a drone taking off and eventually hovering above the field.  I had to pause for a moment because up until this point, I never thought of a drone as anything more than just a cool piece of technology, but now I see how valuable it can be in athletics.

Not only does a drone have a very functional purpose when it comes to filming your practices, it is really really awesome.  Drones offer that futuristic angle for media purposes, in promotions, and highlight films, but I sat down to speak with one of the players on the team to find out if and how drone use at practice has impacted their video analysis.  Below are my findings.

  1. The View / Depth Perception: Having a higher angle allows the players and coaches to see the entire width of the field as well as distances between players.

Imagine this, you’re a field hockey coach and your main focus all week has been off ball movement.  You are putting everything together in a final scrimmage before the upcoming game.  The ball transfers from the right back, to the center back, out to the left back, and ahhh you can no longer see the right back, right midfielder, and you have no idea if those players are making the correct cuts / movement.

  1. Moving with the play:  The use of a drone allows you to move with the play from the back field to the forward line.  

Everyone has watched film.  Typically you have this one problem.  Maybe your camera is set in a lift behind a goal.  That is great when you are defending or attacking that goal, but what happens when you need to see the rest of the field.  “Is that #7 or is it #9? Oh no, it’s #6…I think.” This can help you solve that problem.

  1. Safety: No longer have your student workers, players, and coaches standing at dangerous heights which have the potential to result in injury or even a tragedy.
  1. Cost Effective: You can purchase a very advanced Drone for $1000 or less.  Now that may sound expensive, but think about the cost of a mechanical lift, or scaffolding, in addition to a quality video camera, which would easily cost $600.  

The quality of video on the Drone is so high that it will most likely be better than the quality of the camera due to its 4K resolution.  

  1.  Be known as the tech-savvy coach: Players, other teams, and most importantly recruits will think its really awesome.

When you have recruits on campus, typically when they come to watch practice they do not have much to do.  Here you can have one of your players show them all about the drone and footage and even allow them to take a turn flying the drone (if you’re feeling adventurous).  It will definitely be a memory they will remember and share with their family and friends.

In the past, the use of drones really didn’t seem practical.  After witnessing how common they are becoming and digging into it a bit more I can see how drones will only evolve more and help overcome some of the obstacles the camera and tripod may encounter.  

From creating marketing videos of your campus and your sports program to utilizing drones in your day to day practice and game film, the possibilities are endless.  If you have an extra $1000 in your budget, I highly recommend exploring how a drone may be a benefit to your program.  

Pokemon Go – Why You should care, and how to use itMonday, July 18th, 2016

neal_headshot_dantudorby Neal Cook, Front Rush

By now, you’ve probably heard the word ‘Pokemon Go’ hundreds of times. You may have even seen some people – more than normal – walking around staring at their phones. Odds are they are trying to catch digital Pokemon. So what is Pokemon Go and why is it taking the world by storm? To understand Pokemon Go, you must first understand the origins.

Pokemon was originally a concept from a video game designer named Satoshi Tajiri. Tajiri had a childhood obsession with insect collecting and a passion for video games. Hence, the original Pokemon game (pokemon is a combination of the words pocket and monsters).

If you were a kid in the 90’s, chances are you had a Gameboy and played Pokemon non-stop. The game, coupled with a hit TV show, made Pokemon a cult-phenomenon. But that was 20 years ago.

Flash forward to the present. Pokemon Go was released on July 5th. It’s a free, augmented reality, mobile game that can be downloaded on most iPhone and Android devices.  Augmented reality blends the real world with technology. The game uses your phone’s GPS sensors to track where you are and uses Google Maps as your game board. You can’t play this game sitting in your house. You need to get out and move. As you walk around in real-life, Pokemon will appear and you can catch them with your digital Pokeballs (sounds kinda lame, but it’s actually really cool).  Depending on your location, you’ll notice different Pokemon. Fire-type Pokemon appear close to gas stations, grass-type Pokemon appear in parks, water-type Pokemon appear when you are by water. Chances are your school has some unique Pokemon that your recruits and team would love to catch.

Why should you care about all this? Because it’s huge. Really huge. As of Monday, July 11th, the game was seeing about 21 million daily active users (in a span of a week). In terms of daily users, it is the biggest mobile game in U.S. history. While it’s hot, it’s most likely playing a role in the lives of the student-athletes you engage with.


How can you use your knowledge of Pokemon Go with your recruits and team?

#1 Check to see if your school is a PokeStop or Gym.

A PokeStop is a predetermined landmark that you can interact with and gather items (pokeballs, potions). Odds are, you’ll have a few these on your campus. Gyms, on the other hand, allow you to battle your Pokemon against other real people. Both draw users of the game to their locations (small businesses are actually using Pokemon Go to bring customers to their businesses).

#2 Catch Pokemon with your recruits

Recruits and parents are coming on campus to learn about your university and program. That comes first, but doesn’t mean you can’t have a little fun along the way. Maybe take a detour to your local Pokestop/Gym on campus and catch a few Pokemon. Doesn’t have to be for long. But this would be a great icebreaker and show the recruit you are pretty cool and in-the-know.

#3 Tell your recruits which Pokemon you caught

Next time you send an email to your recruits, let them know how many Pokemon you’ve caught or which Pokemon has the strongest CP (combat power). Recruits will get a kick out of it. Maybe it’ll even spark a larger conversation about your program.

#4 Have fun with your team

Most of your team is already playing. After practice or a meeting, lighten the mood by having a Pokemon walk with your team. Sure, some might be “too cool’ to participate, but it’ll be a great team-bonding experience.

Pokemon Go is a global and cultural phenomenon that may or may not be here to stay. Familiarize yourself with how it’s being used within your world. Get creative in how you could use it to engage with your team, recruits, and even your University as a whole.

Gotta catch ‘em all!


6 Big Reasons Why Branded Email Templates Still Matter in RecruitingSaturday, January 4th, 2014

by Sean Devlin, Front Rush

So by now, everyone (including your prospects, Coach) has seen, received, or sent a branded email template.

These are the emails that are sent with pictures of the team, links to the school’s websites, images of the coach, and other information we find that recruits like. We wanted to discuss some of the advantages and disadvantages of these templates today, and try to give you – as a college coach who may be wondering if those graphic-rich emails are still something smart to send – some insights on how to use them.

Here is the first rule and really the only rule you need to remember:

The content of your email (the stuff that you write) is far more important in obtaining a recruit than whatever pictures, action shots, or links that a branded email template can provide. To clarify…the words that come from your brain and are typed into the email are much more impactful, over time, than the email templates that either you create or that a third party company builds for you.

If you think about it, it makes a lot of sense. How many recruits have committed to you after the first email that you sent them?  Zero. Recruiting is about relationship building. Its the consistent, ongoing emails, phone calls, and messaging that helps you ‘sell’ the recruit  – not a single email that “wows” them. You should spend more time thinking about the content of the email than thinking about the pictures and action shots of the team that brand it. The action shots of the team provide a specific purpose, but we’ll discuss that in a moment. For now, take a moment and internalize the fact that the content that you write is the most important part of any correspondence with a prospect – and the consistency with which you send it helps establish you firmly in their mind over the long run.

So, what role do branded email templates play in the overall recruiting message?  There are several, and they are important:

(1) It provides your program with a professional appearance especially on an initial email. For a low cost, you can make an impact on a recruit with hand picked action shots and customized branding that is consistent with the visual message that your school/program is attempting to portray.

(2) It allows you to begin the branding process of your school with the recruit. Logos, school colors, imagery, and more will now have an association from the recruit’s perspective (in other words, they know who you are by associating you with those visuals I just mentioned).

(3) It provides a visual call to action or ‘button’ that you want them to click directly from the email and do something for you. This could be to fill out an online questionnaire or visit your athletic page, or another type of call to action you deem appropriate.  Having something to click easily is far easier for a prospect to take action on than text that they will have to decipher.

(4) You can track who is opening your emails.  You can judge their interest level, what links they are clicking, how many times, if they forward it to someone else…and more.  It gives you the ability to gauge the interest of a prospect at various times throughout the process.

(5) They can (and should) compliment the stuff that you wrote in the body of the email. The images (like a picture book) can help to tell a story of your program.

(6) Branded, graphic emails are now considered the norm among recruits.  Most high-level, Division I programs use them.  If you want to be viewed as on the same level as those programs, we have seen it smart to use graphic-rich emails.

There are more advantages than disadvantages in using those branded email templates, Coach.  They are still a big part of the overall recruiting story you should want to tell, and helps you keep track of their interest in you and your program.  Both of those reasons should be important to serious college recruiters.

Sean Devlin is the lead technical architect of the popular contact management database, Front Rush.  Yes, they can help you produce branded, graphic-rich email templates to use with your prospects.  But that’s just the tip of the giant Front Rush iceberg!  Visit Front Rush online for a complete rundown of their awesomeness, and find out why they are the #1 choice of college coaches around the country.

Why Coaches Are Calling This Technology a Recruiting “Game Changer”Saturday, November 30th, 2013

by Sean Devlin, Front Rush

Imagine being able to watch any video from any recruiting event.

Or, picture being able to send one coach (instead of two) to the event in order to save budget dollars because you know that all of the video will be available afterwords.

Now imagine being able to confirm the athletes you saw on the field or discover new athletes because you can click on any game and watch it in its entirety or rewind at key points.

We normally don’t push our own stuff when advising coaches on Dan Tudor’s blog, but the ability to watch EVERY game and EVERY athlete from an event is game changing when it comes to recruiting at the college level. We send professional video crews to the events and put a camera on every field. As coaches watch athletes, parents watch their children and recruits participate, every second of the action is being recorded so these athletes will be viewable later on by coaches all around the country.

Here’s how it works:

First, coaches download our iPad app at coachpacket.com. Then before the event, coaches can set their schedule on the app or on the website so they don’t have to do it the day of. At the event, the app is available offline so coaches can evaluate and rate athletes, create notes, and follow the schedule accordingly. After the event, the video is made available to all coaches so that they can confirm their initial thoughts, find new athletes and coordinate with other members on staff about recruits. Once the athletes are decided, coaches can transfer that data to their Front Rush account or export it into excel if they use a third-party recruiting tool. The loop is closed.

CoachPacket is being used by events across the country, along with thousands of coaches from Lacrosse to Field Hockey to Tennis to Softball to Baseball, and on and on. They are leveraging the technology to push their respective disciplines forward and take recruiting to an entirely new level. Its making recruiting more effective by increasing the number of athletes that can be seen, to decreasing the amount of money that coaches need to spend to recruit, to making the evaluation process more accurate and more efficient.

Its a game changing technology and we hope that you enjoy it – and use it!

To find out more, or to get the free app, visit www.CoachPacket.com

Why Every Coach Needs This Time-Saving ToolMonday, November 11th, 2013

by Sean Devlin, Front Rush

Today, I wanted to focus on a productivity thing.  Or, quite possibly, a “ridder of annoyance” thing.

(And yes its for Mac users, but its the best $1.99 I have spent recently.  So if you use a Mac, listen up!)

If you use a Mac, how annoying is it when you have to constantly drag your open windows around, or resize them to get to your desktop or to another window? Ugh!  You know when you are working on something in your browser (surfing the web or whatevs) and you have to resize the window to get to the document on your desktop…or you have a bunch of windows open and you are dragging everything around to just make it fit perfectly. The productivity loss is in the dragging and resizing.

So anyway, this cool resource is called BetterSnapTool  and it is a game changer, in my opinion. Basically what you do is drag the window that you want to work with to the top of the screen and automatically your window resizes and fits perfectly in your view area. So the meticulousness of clicking, dragging and resizing is changed to a single, time-saving step.

This is something many Windows users have had for a long time, so they probably will take this ability for granted but us Mac users have longed for a solution to this annoyance.  And, BetterSnapTool solves it.

So if you’re a coach who longs for more time-saving tools, this one comes highly recommended.

Speaking of time saving tools, Front Rush is the best of the best.  If you’re a serious recruiter, this is one tool you don’t want to be without.  Click here for the low-down on this incredible resource used by thousands of coaches around the country.

Using Retention Techniques To Build, Change, And Grow Your ProgramMonday, July 8th, 2013

by Sean Devlin, Front Rush

Retention is such an important thing these days. Everyone is talking about it. You know, keeping athletes on the team and in school…your school and your team. Here at Front Rush we have a very similar concern which is client renewals. We want coaches to renew and not leave our team. As a result, we thought we would provide some insight into our best practices that are applicable to coaching. (Note: we have a 90% renewal percentage with 1 year contracts)

Retention starts when recruiting starts, and recruiting starts with setting expectations.

Wow Factor

We don’t try to sell coaches on bogus stuff. We let them know the facts and often times will leave out some of the coolest benefits. Then when they sign up, there is an additional “wow” factor. When you are sharing your message with recruits, be honest. You don’t want them showing up on campus and being disappointed on day one. You want them to be wow’d. You want them to be wow’d time and time again.

Wiggle Room

My co-workers and I recently went to a restaurant in town – the place was hopping like crazy. It is a small Mexican restaurant, but always jam packed. When we showed up, they told us that they were happy to seat us, but the kitchen was overwhelmed and that they were running extremely slow. They gave us an out, but promised to do their best to speed things up. After we sat and ordered, 25 minutes passed and we still did not have our food. Have you ever been at a restaurant and waited 25 minutes for food? Yeah – you start to get annoyed and frustrated. We weren’t because we knew it would take this long. Our expectation was that it would be awhile so we had already settled in. It’s just like going for a long drive. When you know the drive is going to be long, you settle in a bit.

Over Deliver

When you are waiting in line for a ride at Disney World, there are always signs that say how long the expected wait time will be. It says “Expected wait time 45 minutes”. Well have you ever noticed that you have never actually waited 45 minutes. Typically it will be more like 25 or 30. This is by design. They are  promising 45 minutes, but delivering in 30. Over deliver!

Do Less Better

When buying software, consumers look at a feature list and of course buy the software that has the most. There is a direct correlation between the number of features and the number of sales. Ironically, there is the opposite correlation between the number of features and the renewal percentage here at Front Rush. You see, the more features that a piece of software has, the more likely someone is to buy. However, it turns out that Front Rush renews the most clients with software that has the least amount of features. This is because most people don’t use them all and instead only use a select few.

It is like comparing a pocket knife and a steak knife. The pocket knife has everything from a knife to a fork to a magnifying glass. A steak knife has one thing and that’s a knife. On the surface the pocket knife is more appealing because it does so much more…it even has a toothpick for your teeth. Unfortunately though, most pocket knives don’t do one thing particularly well (you lose the toothpick, the knife breaks, the magnifying glass it too small, etc). Now compare it to the steak knife which does one thing and that is to cut. The toothpick is the software with a ton of features and the steak knife is the software that renews.

It’s up to you to find the balance.

Front Rush is the #1 choice of college coaches across the country when it comes to recruiting management software.  If you want to be more organized, more effective, and more up-to-date with your prospect conversations, Front Rush is the go-to choice.  Now is the time to have a conversation with them about how they can help your program, Coach!  Click here.


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