Dan Tudor

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The New On-Campus Workshop for College CoachesThursday, February 21st, 2013

We’ve updated our popular On-Campus Workshop for college athletic departments, and it’s better than ever.

The focus for the workshop is preparing and training college coaches for recruiting under the most recent NCAA contact rules, which have been greatly expanded to include earlier contacts with prospects, as well as new allowances for increased social media, text messaging and phone call contacts.

You can download the .pdf overview below:

On-Campus Workshop Overview 2013-2014

This is a multi-day process of making sure coaches understand why they need to recruit differently based on internal focus group research that we produce for them, and how to best incorporate those strategies without sacrificing their personality and individual approach.

If you have further questions, or are interested in scheduling a workshop on your campus for your staff, email Dan Tudor at dan@dantudor.com.

A Home Grown Time Management Technique for CoachesMonday, March 7th, 2011

by Mandy Green, University of South Dakota

I’m sure you understand the frustration that comes with leaving the office and not feeling like you got the right things done. 

Getting through a daily checklist is one of the things we have to do as a coach, and it’s tough.  I know, because I am a Division I soccer coach.  And, now that I am married and have children, all the extra time I had to hang out in the office getting work done, make phone calls, talking with fellow coaches, recruiting on the weekends from morning to night, is now not an option like it was when I was single. 

For me, especially once my son was born, I realized that I needed to get the same amount of work done in half the time so I could spend more time at home.  I needed a plan.

I spent a lot of time researching all of the different options available in the marketplace, tried to see what would work with the unique schedule of a college coach, and found three time management tools and techniques that I have put to use in an effort to increase my productivity, get more organized, and to regain my sanity.  I found that each of them takes a little time to learn and master, but trust me, it will pay you back in greater efficiency and effectiveness as a college coach and recruiter!

1.  Use a written daily planner. I think most coaches use some kind of planner already.  But if you are anything like me, I had a notebook for my practices, my daily calendar where I put my to-do lists, a separate notebook with my goals, and then scattered on the three different computers and all of my zip discs were all of my recruiting plans and notes.   I needed to create a time planning system that would enable me to plan for the year, the month, the week, and for each day all in one that contained everything I needed to organize my coaching responsibilities and personal life. Since no planner existed that had everything that I needed, I created one.  This planner allows me to set and keep track of my goals, organize my recruiting, keep track of what I am doing with my team, and a lot more.  Whatever time planner you use, make sure you are able to capture every task, goal, or required action as it comes up in your daily life as a college coach.

2.  Always work from a list.  Working from a written list has been one of the most powerful tools for me in becoming more productive with my time.  When you create your daily list, you begin by writing down every single task that you intend to complete over the course of the day.  I figured out that what I needed to do in a typical day fell into one of four categories: Team, recruiting, administrative, and personal.  I organize and prioritize each task based on what category it falls in and then that list becomes a map that guides me from morning to evening in a very effective and efficient way.  At the end of the day, I take 10 minutes before I leave the office to make my to-do list for the next day and then review it again before I go to bed.  It is amazing how much more focused I am and how much more I get done when I have a plan of attack already set before I get into the office. 

3.  Time block your day.  Once you have your written to-do list and have organized them based on importance or priority, block off a section of your day where you focus on only one thing at a time.  For example, I have the most energy and get the fewest interruptions first thing in the morning.  For me, recruiting is the task that I feel is most important in building my program into what I want it to be so I schedule it first.  From 8am to 9am every morning, I shut my door and all I do is recruiting tasks: I send and return emails, plan recruiting trips, plan my next month’s recruiting messages, meet with my staff to discuss who we are going to make calls to, etc.  I don’t answer my phone, I don’t return any new emails that have come in.  All I do is focus on recruiting for that hour. 

Just by doing these 3 things, I am amazed at how much more I get done and that I even have time left over in the day before I head home.  I love the peace of mind and feeling of control that I get knowing that I am scheduling my day based on my program goals and getting it all done before I leave. 

For me, creating an effective organizational plan has been the key to recruiting my best recruiting class ever, and being a first-time mom and wife.  I think it will have the same impact for you and your college coaching career.

Mandy Green will be leading a session at this year’s National Collegiate Recruiting Conference in Nashville on June 3-5, 2011.  She is going to introduce her unique organizational guide to attendees and describe how to use it for maximum effectiveness.  To register, click here!

An Unlikely Player in the Recruiting WorldMonday, August 10th, 2009

Washington Post

by Mark Viera, The Washington Post       August 5, 2009

The man who says he has his finger "on the pulse of the recruiting world" works out of a brick building in a farming town of 15,000 near Bakersfield, Calif. He has never recruited a prep athlete, and his coaching experience is limited to ten years with a local high school football team. Some recruiting experts say they’ve never heard of him, and some question whether the services he provides — namely, teaching college coaches how to sell their schools to recruits — are truly necessary.

Nevertheless, Dan Tudor has found a successful, unique niche in a crowded recruiting world where coaches already have abundant information at their fingertips. Tudor’s company, Selling for Coaches, preaches a mantra of more salesmanship, less coachspeak to "everyone from BCS football coaching staffs to NAIA schools with six sports, and everything in between," he said.

Tudor did not divulge the names of high-profile college football or men’s basketball programs he has helped, citing the competitive nature of recruiting, but coaches and administrators interviewed for this article who have worked with him represented schools ranging from Division I to Division III and an array of sports. Many spoke on the condition of anonymity because they are still under contract with Tudor and did not want prospects and opponents to know they were receiving outside help in recruiting.

Those who have worked with Tudor praised him, saying they have attracted better athletes and that they are more comfortable in the recruiting process under his guidance.

"It’s made our coaches take a hard look at how they’re recruiting," a senior associate athletic director of a Mid-American Conference school said. "And to have that support for when someone is being recruited by the Big East and Big Ten, they know they have a secret weapon they can pull out of their back pocket" with Tudor’s techniques.

Some recruiting observers, however, are skeptical of the necessity of such assistance.

"I just can’t imagine needing to have someone do research for me on how to sell Tennessee or Pitt or Ohio State," Allen Wallace, the national football recruiting editor for Scout.com, said in a telephone interview. "If you’re a recruiter, you can come up with a spiel in 15 minutes that would give a recruit an idea of what makes this place really special. I think he advertises himself as a virtual behind-the-scenes recruiting coordinator. The bottom line is he’s nothing like a recruiting coordinator." But Jeremy Crabtree, a national football recruiting analyst for Rivals.com, said there are "quite a few schools that could use this service and find it helpful."

Before starting his company, Tudor ran a recruiting service for high school athletes, showing them how to attract the attention of college coaches. In the process, he discovered that some coaches were just as unfamiliar with how to sell themselves.

Selling for Coaches started modestly in 2005, with Tudor sending a free weekly newsletter with recruiting tips and strategies to about 600 athletic directors. Now, he said, more than 36,000 people in college sports receive the report.

Dan TudorApart from the newsletter, Tudor holds seminars and visits campuses throughout the country. In a given year, Tudor said, he or one of his four employees hold two-day training sessions for about 70 teams or athletic departments. Those private visits cost about $2,000.

In his first day on campus, Tudor holds a closed-door meeting with athletes already on the team to discuss the good and bad of how they were recruited, what attracted them to the program and what could have been done differently. In his second day, Tudor reports to the coaches and administrators with the feedback from their athletes. Then he helps to recast the team’s recruiting strategy, rewording letters or e-mails sent to prospects and emphasizing the elements that attracted athletes to the program.

"There is a science to recruiting," Tudor said. "It can be predicted and measured in terms of how a kid ends up choosing a school, for what reasons. It’s not usually for the reasons the coaches are assuming. When they understand the differences, they understand how to recruit better."

A service like Tudor’s complies with NCAA rules because it is considered professional development for coaches, and because Tudor doesn’t directly engage in recruiting activities on behalf of an institution, according to NCAA spokesman Cameron Schuh.

The Penn State women’s basketball program was among the programs Tudor has helped. Kia Damon, an assistant coach, said Penn State invited Tudor to help focus the program’s recruiting message shortly after Coquese Washington took over as head coach in April 2007.

"I think his approach is to be out of the box with your recruiting," Damon said in a telephone interview, adding that Tudor encouraged being more "recruit-friendly" in interactions with prospects by "cutting out the fluff and getting to the heart of what you want from them."

A women’s basketball team from the Division III Ohio Athletic Conference landed four of its top eight targeted prospects for the coming season in part because Tudor instructed its coach to emphasize the school’s family atmosphere and its location in a suburb of a large city that offered students plentiful internship opportunities.

"We might hit on those points but we didn’t think they would be that big a deal," the women’s basketball coach said in a telephone interview. "Now he’s made them a bigger deal. Really, it’s about setting yourself apart. What makes you different?"

After consulting with Tudor, the coach of a Division I track and field program in the Southeast sends shorter letters and e-mail messages to recruits and asks more creative questions: If you could sit down and talk to someone, dead or alive, who would it be? What would you do if you’ve been given a certain amount of money?

"The results have improved," the track and field coach said in a telephone interview. "I really feel comfortable that we’re making contact and getting interest from higher-level kids."

Tudor has a limited athletic background. He was asked to walk on to the tennis team at Cal State-Bakersfield but declined, he said. Some coaches have dismissed his techniques, citing his lack of coaching experience.

"He hasn’t been in their shoes, therefore they are hesitant to hear what he’s got to say," the MAC associate athletic director said. "But again, that’s why we looked forward to bringing him on board with our staff, because he brings a fresh perspective. His approach is so different. It really doesn’t have anything to do with being a coach. It’s about being a salesperson."