Dan Tudor

Join The Newsletter and Stay Up To Date!

Text Size Increase Decrease
July 26th, 2016

Developing Your Recruiting Relationship

by Jeremy Tiers, Director of Admissions Services

At a time when colleges and universities are looking especially hard at the bottom line, admissions professionals must be able to consistently market and sell their school to prospective students and their parents. That’s the bottom line.

One of the biggest challenges we’re often asked to address during our On-Campus Training Workshops is how to get and keep the attention of today’s prospects. It’s an on-going battle that’s for sure. If the teenager or twenty something on the other end wants to ignore your recruiting message, you can’t stop him or her. What you can do however is provide them with compelling reasons to choose your school over the competition.

Here’s even better news! You don’t need to have a big time budget to successfully communicate your message and cultivate a positive relationship. You just need a few easy strategies that savvy business professionals use on a daily basis.

Think about how you develop relationships in your personal life. Any good relationship is built on trust. When there’s trust, there’s loyalty. When a relationship has those two characteristics that means there’s a genuine concern for each others’ well being.

Your recruiting relationships should be developed the same way. You cannot expect your recruit and his or her parents to commit to your institution if they don’t trust you. When you build trust, loyalty will follow. Your recruits will want to continue to interact with you rather than your competitors.

It’s important to start establishing those real, caring, long-term relationships with your prospects early in the recruitment process. If you do, you’ll have an easy time proving to your recruits (and their parents and others around them) that you’re concerned about them, and want to help solve their problems. You’re not just there trying to sell a college. You’re there to help.

If you want to differentiate yourself from admissions counselors who will read this and then forget about it later today, try these four proven strategies for establishing those all-important prospect relationships:

  1. Be specific when telling your recruiting story. Are you currently developing a story that tells your prospects something very specific or very memorable about your institution? Sometimes a specific focus can help you tell your school’s story in a much more compelling way, and give recruits a reason to listen to what you’re saying.
  2. Understand that different recruits have different problems. If you’re an avid reader of this newsletter, you know that your recruits all have worries, fears and hopes. Here’s the thing. Those of a traditional student (teenager) are going to be very different from those of a non-traditional student (single parent, mid-career professional). If you don’t believe that then you’ll rarely connect with prospects the way you need to if they’re going to enroll at your school. It’s your job to try and put yourself in each recruit’s shoes and develop separate messaging that will truly help them. When you do that you’re sending a strong message that you care.
  3. Make your recruiting messages personal. When you effectively use personalization during the recruitment process you stand out from the crowd. To build a close relationship with your prospect and his or her family you must communicate on a personal level no matter the type of contact. That includes mail, email, phone calls, social media and face-to-face contact. I understand doing this will take up more time and involve some creative thinking. The end result will be a feeling of being wanted. That’s something that every single prospective student is looking for.
  4. Commit to utilizing social media. Let me be clear. I’m not talking about your admissions Facebook page (although that’s not a bad idea either). I want you to invest more in your personal SM accounts. If you don’t you’re missing out on a prime opportunity to reveal the “real you,” as well as offer a behind the scenes look at what makes life at your school so great. As always, no matter what type of communication you use, you must be consistent if you expect favorable results.

A quick word of caution. Don’t ever pretend to be someone you’re not. Your sincerity, or lack thereof, will always shine through.  Teenagers today are smart.  They know when you’re telling them the truth and when you’ve embellished a little too much.

These four strategies will help you quickly establish real rapport with your prospects, and in the end increase your school’s chances of enrolling them.

We help colleges and universities improve their recruiting relationships year-round. If you have a specific question or want help developing a winning strategy call me at 612-386-0854…or just send me an email.

 

July 25th, 2016

Part Two: 4 Biggest Mistakes College Coaches Make

Courtesy NCSA Athletic Recruiting

In part one of this two part series, we talked about two mistakes that the former coaches and college athletes at NCSA Athletic Recruiting end up witnessing year after year:

The mistake of poor time management, and the mistake of leading a prospect to believe that you are really interested in them.

In our experience of communicating and helping coaches for the past two decades, we can tell you that there are two other critical errors that college recruiters make while communicating with their prospects:

  1. Stopping the recruiting process too early with a prospect, and…
  2. Failing to recruit a prospect’s family.

Truthfully, both of these could be tied to poor time management, as well as organizational challenges.

Stopping the recruiting process too early. Many college recruiters – even experienced ones – don’t have a long term plan for communication and “selling” their most valued recruits. They’re great during the first part of getting to know an athlete, but their strategic approach begins to crumble as the process moves forward over an extended period of time. The contact remains, of course; you’re anxious to hear if they’re interested in learning more, or want to come to campus for a visit. But have you continued to give them tangible reasons to continue talking to you, and specific selling points for you and your program? Because if you don’t, it’s going to be hard for them to gain the intellectual leverage to move forward in a serious way with you.

Not recruiting the whole family. In addition, that long term recruiting process doesn’t usually encompass a plan to develop a relationship with, and recruit, a prospect’s family. Central to that is connecting with the parents, of course, but that can also extend to siblings and grandparents. Many college coaches fail to establish an understanding of how a recruit will make their decision, and why (and who is going to be influencing them along the way within their family).

Eliminating these four mistakes as you head into the next recruiting cycle is vital. Establishing a plan within your office to get it done is the key to whether or not it will actually come to fruition.

NCSA Athletic Recruiting is a recommended resource for college coaches, and has been a trusted source for verified athlete data for over two decades. Coaches can access their free account here.

July 25th, 2016

The Key to Your Productivity

by Mandy Green, Busy Coach

As we are all hopefully enjoying our summer breaks and preparing for our upcoming seasons, I wanted to send you a few friendly reminders about how you can completely change the energy that you bring to everything you do when your seasons starts up again.

You might be asking, “Why is Mandy talking about my energy levels again?” For me, managing my energy levels really has been key to my productivity and getting things done.  If you want a great book on the subject, read the book The Power of Full Engagement, by Tony Schwartz.

How is your health these days? Can you wake up before your alarm and do what’s important, handle all the demands of the day, and put out the inevitable fires, all without ending the day exhausted and out of breath?

It’s a fact that the state of your health and fitness is a huge factor in your energy and success levels— especially for coaches. Doing what’s required to keep your team performing at a high level while staying on top of the whole recruiting process requires a ton of energy.

Like the athletes in the sport you are coaching, as a coach, you need an almost endless supply of energy and stamina.   To do all those practices, be constantly prospecting for new recruits, and ensuring each and every student athlete is having a good experience and staying on course to graduate can be exhausting. If you are overweight, out of shape, and constantly out of breath, setting bigger and bigger career, recruiting, or team goals is, in my opinion, a recipe for disaster.

The great news is that this is completely within your control! Here are three practices of top performers that you can use to ensure that your health, fitness, and energy levels fully support your program, recruiting and career goals and objectives:

Eat and drink to win. Put very simply, everything you ingest either contributes to your health or detracts from it. Drinking water puts a check in the plus column; 8 cans of Mountain Dew everyday probably won’t. Eating fresh fruits and vegetables equals more plusses. Rolling through the drive-through to wolf down some fast food, not so much. I know you know the drill. This isn’t rocket science, but you do need to stop fooling yourself. Become aware of what you’re eating and how it’s affecting your performance as a coach or recruiter.  If you are interested in really seeing how your eating is actually affecting your performance, check out my new Tracking Journal.  

Sleep to win. Getting enough rest is as critical to coaching performance as what you do or don’t have in your diet. A good night’s sleep provides the basis for a day of peak performance, clear thought, and recruiting calls after successful practices. You probably already know how many hours you need to be at your best. Reverse engineer your schedule so you are asleep in plenty of time to get all of the rest you need to perform at your best.

Exercise to win. It is no coincidence that you rarely see top performers who are terribly out of shape. Most invest 30– 60 minutes of their time each day to hit the gym or the running trail because they understand the importance that daily exercise plays in their success.  I try to start the day with 5– 10 minutes of exercise or yoga, I also recommended that you engage in 30– 60 minute workouts at least 3– 5 times per week. Doing so will ensure that your fitness level supports the energy and confidence you need to succeed in this profession. 

If you are interested in seeing how your food, exercise, and sleep really are affecting your performance, you can do that by using my energy tracking forms.  

In these energy tracking forms, you just keep track of some very simple information:  

  • Write down how much sleep you get.  
  • What you eat for each meal.  
  • How much water you drink.  
  • What exercise you get for the day.  
  • Pay attention to how your energy is throughout the day and record it on the tracking pages.  
  • Then at the end of each day, make note of what went well and what you could do better.  

 Based on the information you collect and the results that you get, you need to keep adjusting and tweaking until you find the right amount of sleep, food, water, and exercise that will get your energy to the level you need to be at to perform at your best day in and day out.    

July 25th, 2016

Drones: What’s All the Buzz

cip_pic_360by Chelsea Cipriani, Front Rush

Every week, I head over to Dusty Rhodes Dog Park in Ocean Beach, San Diego with my two crazy Italian Greyhounds (semi-instafamous @izzy.the.iggy).  Throughout the year, I have witnessed many different activities in the park however, more recently, I can’t help but notice the increasing recreational use of drones.

Maybe they have always been there but there is one defining moment that I began to notice their existence.  Just for a visual, the dog park is separated by a fence, keeping the small dogs on one side, and the bigger dogs on the other.  I probably wouldn’t have noticed this drone, until Baxter, a lab mix, made a run for the corner of the connecting fences barking uncontrollably.  He launched over the fence and headed straight towards the center of the field.  It was then I realized what Baxter was after.  He was after the drone.

This drone was piloted by a young boy and his father.  They were operating the DJI Phantom 3, one of the more popular drones on the market.  There are lots of different brands of drones out there, but I have just decided to focus on the DJI Phantom Series.

The DJI Phantom 3 features 4 models to choose from.  Phantom 3 Standard (the “beginner model”), Phantom 3 4K, Phantom 3 Advanced, and Phantom 3 Professional (the “phantom that has it all”).  Each of these drones were created for High-Level aerial photography and cinematography.  The prices typically vary from $499 – $1259.

To Learn more about the features of all of the DJI Phantom drones visit their website.

Aside from recreational use, businesses have caught on to the trend using the drones mainly for  photography and video. However some companies such as Amazon are taking it further with the idea of commercial drone use for package delivery.  On June 21st, the FAA Finalized the first operational rules for commercial use of UAS (drones).  These regulations will create new opportunities for Businesses and Government moving forward.

Okay, so how does all of this relate to you?  The other day I was at the USA Women’s Rugby Sevens Olympic trials at the Olympic Training Center in Chula Vista, CA.  Out of the corner of my eye, I saw it again, a drone taking off and eventually hovering above the field.  I had to pause for a moment because up until this point, I never thought of a drone as anything more than just a cool piece of technology, but now I see how valuable it can be in athletics.

Not only does a drone have a very functional purpose when it comes to filming your practices, it is really really awesome.  Drones offer that futuristic angle for media purposes, in promotions, and highlight films, but I sat down to speak with one of the players on the team to find out if and how drone use at practice has impacted their video analysis.  Below are my findings.

  1. The View / Depth Perception: Having a higher angle allows the players and coaches to see the entire width of the field as well as distances between players.

Imagine this, you’re a field hockey coach and your main focus all week has been off ball movement.  You are putting everything together in a final scrimmage before the upcoming game.  The ball transfers from the right back, to the center back, out to the left back, and ahhh you can no longer see the right back, right midfielder, and you have no idea if those players are making the correct cuts / movement.

  1. Moving with the play:  The use of a drone allows you to move with the play from the back field to the forward line.  

Everyone has watched film.  Typically you have this one problem.  Maybe your camera is set in a lift behind a goal.  That is great when you are defending or attacking that goal, but what happens when you need to see the rest of the field.  “Is that #7 or is it #9? Oh no, it’s #6…I think.” This can help you solve that problem.

  1. Safety: No longer have your student workers, players, and coaches standing at dangerous heights which have the potential to result in injury or even a tragedy.
  1. Cost Effective: You can purchase a very advanced Drone for $1000 or less.  Now that may sound expensive, but think about the cost of a mechanical lift, or scaffolding, in addition to a quality video camera, which would easily cost $600.  

The quality of video on the Drone is so high that it will most likely be better than the quality of the camera due to its 4K resolution.  

  1.  Be known as the tech-savvy coach: Players, other teams, and most importantly recruits will think its really awesome.

When you have recruits on campus, typically when they come to watch practice they do not have much to do.  Here you can have one of your players show them all about the drone and footage and even allow them to take a turn flying the drone (if you’re feeling adventurous).  It will definitely be a memory they will remember and share with their family and friends.

In the past, the use of drones really didn’t seem practical.  After witnessing how common they are becoming and digging into it a bit more I can see how drones will only evolve more and help overcome some of the obstacles the camera and tripod may encounter.  

From creating marketing videos of your campus and your sports program to utilizing drones in your day to day practice and game film, the possibilities are endless.  If you have an extra $1000 in your budget, I highly recommend exploring how a drone may be a benefit to your program.  

July 23rd, 2016

New Research Means Good Things for Our Clients

We’re sorry, but this message is reserved for our Clients and Tudor University coaches only. We’d love to have you be part of this group! Contact Dan Tudor directly at dan@dantudor.com to see how we can work with you, and give you access to all of our premium content on our website.
July 18th, 2016

4 Biggest Mistakes College Coaches Make

Courtesy NCSA Athletic Recruiting

Part 1 of 2

Nobody’s perfect, but if you’ve been around college coaching long enough you’ve probably seen your fair share of college coaching mistakes that have ended – or at least hampered – an otherwise bright future in collegiate athletics.

We’re not talking about strategy mistakes, or not knowing the X’s and O’s as well as their opponent. No, most “coaching” mistakes actually have very little to do with recruiting, and everything to do with the behind-the-scenes aspects of a college coaching career.

Over the years, our staff at NCSA Athletic Recruiting – comprised of 400+ former college athletes and coaches – have seen more than a few good men and women struggle to achieve coaching success. In a two part series designed to help you avoid the mistakes that have plagued so many others, we outline the four most damaging mistakes college coaches should avoid at all costs:

Bad time management. As a group, college coaches tend to me poor time managers. We complain about the lack of time we have to do our jobs as college coaches and recruiters, yet we waste time daily as a result of poor time management and not accessing free technology to that will speed up many of the non-coaching aspects of our daily lives. The result? The important stuff – like strategic recruiting communication and new prospect information gathering – gets pushed to the back-burner in favor of watching opponent video that you didn’t get to the day before, or another urgent duty that wasn’t scheduled. If that’s happening to you, make a plan to change it.

Leading on a prospect. One of the coaching cancers that can fester and grow over time is leading a prospect to believe that you are interested them, when in reality you aren’t. We realize, of course, that sometimes you need to recruit more athletes than you likely need. But there is no better way to earn a bad reputation as a recruiter among parents, club and high school coaches, and your recruits than coming on too strong and then dropping them later without explanation. It happens more than you think, and if you’re guilty of doing that, change your ways quickly. There are better ways to recruit effectively, and save your reputation at the same time. This is a long term attitude commitment that can pay big dividends over a career.

Back to time management and smarter recruiting, Coach: Want a more seamless way to recruit online and gather prospect information more efficiently? We’ve got a free technology tool that thousands of college coaches use daily to scout, track and communicate with their recruits. Click here to view the latest prospects just added to the database.

  • Not a member? Click here to signup.

Categories

Archives