Dan Tudor

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February 20th, 2017

iPhone vs Android

cip_pic_360Chelsea Cipriani, Front Rush

It could be a question on a dating site – that’s how important the answer is to some.  Are Android users compatible with iPhone users?  What does it all mean??  Joking aside, the differences in devices and the debates probably come up in discussion for each of us about once a week…maybe even more often between your coworkers, your friends, and your family.  

It is also important among recruits.  While I was on campus last month a coach mentioned to me that his recruits (the iPhone users) did not like interacting through text with Android users because texts come through as green and not blue.  He was referring to iMessage.  iMessage works with iPhone and can operate while on wifi… it also shows up as blue on the iPhone.  An iPhone user can actually know if you are using an Android vs. and iPhone and to some it is significant.  Also, did you know some emojis are not compatible from iPhone to Android / Android to iPhone?  While small, these details matter a LOT to the younger generation.  

For some of us, the thought of using a brand / device other than the one we are familiar with can seem almost foreign.  I know as a very dedicated Apple user, when my grandmother (an Android user) comes to me for advice, I end up doing lots of googling to help her out with the functionality.  I had to google something as simple as turning on the flashlight.  I have even resulted to opening up the user manual… yes they still exist!  To me, Androids are super confusing and I just can not seem to grasp it.  The same thing rings true I’m sure for some Android and PC users when operating an Apple product… familiarity is key.

This got me thinking, I wanted to poll the Front Rush staff to see what they prefer in terms of Apple vs. Android, Mac vs. PC and to hear more in depth reasons behind why they choose that brand or device.  Whether it is out of necessity or preference, I was definitely interested in learning more.  So I did, and I have shared the findings with you below.  While not everyone on staff participated, this is a good representation of the group.  This is in no way meant to sway you one way or the other, but to give you some insight into what is more commonly used by our Front Rush staff… and why.

What Mobile Device do you use?

what mobile device do you use (1)

iPhone: 64.28%

Android: 35.71%

What iPhone users had to say:

  1. “Because it’s the simplest and most convenient phone to use.  Everyone else used an iPhone, so, naturally I had to get one too.”
  2. “iMessage and very easy to use.”
  3. “I use more apple products than others so it just makes more sense for me to have devices that can communicate with one another more seamlessly. I also tend to prefer the design ascetics of apple products.”

What Android users had to say:

  1. “I used to be a dedicated iPhone user, but I switched about four years ago. I will never go back. iPhones had the following limitations that really limited me: – No memory expansion (my Android phone has a microSD card for a lot more storage w/out a huge sticker price) – Short battery life (my Android phone lasts longer, and I can swap my battery) – More choices (going Android opens my options up to a lot more choices in phones)”
  2. “Open ecosystem, more free apps on play store, the voice assistant understands accents of non native english speakers, “Google now” which works better with Android”
  3. “Easy to use. Very customizable. EASY to customize. Nice design. Not many issues (Loved my Galaxy S4.. currently use Galaxy S5) Many free apps.”

What Type of Computer do you use for work?

computer for work (2)

 

Mac: 71.43%

PC: 28.57%

Top reasons for choosing Mac:

  1. “It works much nicer with my design software, it has an excellent battery life, and the overall life of the device is simply better than a lot of PC products.”
  2. “I am a developer/Engineer and requires to be on a unix based system, so that rules out Windows. Out the choices I have, mac is most usable machine and It is easy on eyes too.”
  3. “Macs were once known to be better for design and graphic work /// since then the bridge between the two has shortened but I have come to learn that Macs are just more reliable and have less problems in their life span /// also a lot easier to use interface”

Top reasons for choosing PC:

  1. “Have always used PCs.. familiarity.. not many issues.. customizable.. can just go on Amazon and buy another battery if I need to. Love my HP Probook.”
  2. “PC > Mac I need the programs a PC has versus what a Mac has”
  3. “Because my needs as a finance manager do not justify a Mac.”

What type of computer do you use for leisure?

leisure (3)

Mac: 71.43%

PC: 28.57%

Mac users said:

  1. “Fast and great for video editing”
  2. “It is pretty. UI/UX is better than windows. Does not crash often, not infected by malware/virus that often.”
  3. “I do a lot of photo development in Lightroom, and the interface is better.”

PC users said:

  1. “Gaming”
  2. “Cheaper”
  3. “Have always used PCs”

When asked, “What do you feel your device / service provides over the other (example – why apple vs. non apple) specific apps / features / etc

Mac users tend to be attracted to the reliability, speed, and seamless transfer between devices.  The PC users mention that they are cost friendly, they appreciate the ability to customize, and enjoy gaming on their PCs which is not always compatible with Mac.

The next question asked was, “ Are you strictly one brand?”  

The answers were mostly no, but for those who were a yes, here are a few examples:

“Only Apple products for personal use and only PC for work.”

“Yes, but it’s because they have not let me down.” – Apple

“Yep, 98% apple I’d say.” – Apple

Most of the responses looked something like this:

“I am not strictly loyal to a brand but more cost value and features provided.”

Or, “Nope. “Horses for courses”.ie, whatever works for my specific use case.”

For fun, I asked around for other devices that our awesome staff members use whether working or relaxing.  

Below are the devices and some links to learn more about them!

Fitbit – “Fitbit motivates you to reach your health and fitness goals by tracking your activity,  exercise, sleep, weight and more.”

Tile – “Tile is a tiny Bluetooth tracker and easy-to-use app that helps you find everyday items in    seconds.”

Kindle – “Kindle E-readers designed as dedicated eBook readers. Indulge your love of reading without interruptions like email alerts and push notifications. They can hold thousands of books to keep you entertained for hours.”

Amazon Fire Stick – “Fire TV Stick connects to your TV’s HDMI port. It’s an easy way to enjoy over 4,000 channels, apps, and games including access to over 250,000 TV episodes and movies on Netflix, Amazon Video, HBO NOW, Hulu, and more.”

Chromecast – “Simply use your mobile device and the TV you already own to stream your favorite TV shows, movies, music, sports, games and more. Chromecast works with iPhone®, iPad®, Android phone and tablet, Mac® and Windows® laptop, and Chromebook.”

PS4 – gaming console

Xbox One – gaming console

Garmin Vivofit 3 – “No need to switch out your watch or start a new activity, vívofit 3 recognizes when your movement changes so you can go from a walk to a run in no time.”

iPad

Amazon Echo – “Amazon Echo is a hands-free speaker you control with your voice.”

Apple Watch – “The new Apple Watch is the ultimate device for your healthy life.”

Samsung Smart TV – “Stream TV, movies, games, apps, social media and more. Find what you want fast with with your favorites panel. Learn more about the Samsung Smart TV.”

Moral of the story, whichever device you choose is going to have its pros and cons.  I would suggest polling your team and learning which devices they use or prefer and why.  The athletes are the best resource into the trends of the recruits when it comes to current technology / Apps/ Emojis / etc.  It may also pay to invest in one of the cool devices or products listed above for your locker room or team room.  A 100-300 dollar investment may make that lasting impression on that recruit who comes to campus and who knows, it could be the piece that seals the deal!
Whatever device or system you prefer, I hope this has given you another perspective into the common debate of “iPhone vs. Android” and encourages you to check in with your team and recruits allowing you to be more connected with them through technology.

February 20th, 2017

7 Ways For You Athletes to Talk About Athletic Experience on a Job Interview

NCSA TeamRecruiting the next wave of student-athletes to your program can be bittersweet. While you secure your commitments and bring in new athletes to further your program, it also signifies a time when you prepare to say goodbye to seniors that have positively impacted your team in recent years.

While there is no doubt that your lessons over the years have set your athletes up for success in the future, have you done enough to prepare them for finding that first job out of college, once the competition at your program ends? For many of your graduating athletes, they will want to transfer that passion they had competing for you on the field, the court, the diamond, etc.. to the next step in their professional career.

We know from experience here at Next College Student Athlete, as our team consists of 500+ former college athletes, many of which were in similar positions to those you currently coach. We know that as their coach, leader, mentor, etc.. you have the opportunity to continue to impact your athletes long after their time in your program ends.

Click here for a quick, five minute read that will provide you with actionable advice to share with your upcoming graduates and future alumni.

February 20th, 2017

Are YOU Making These 2 Critical Time Management Mistakes?

Mandy Green, Busy.Coach

Coach, have you ever come back from lunch, checked your email, fiddled around on the web, and realized that two or three hours had just slipped away from you?   Every day, so many coaches engage themselves in activities that are not relevant to their goals, recruiting, or their vision for their program. These coaches waste an enormous amount of time every day and they aren’t even aware that they are doing it.

I wrote a report called 11 Mistakes That Stop Coaches from Being Successful.  There are a lot of mistakes that coaches are making in the office that are costing a lot of time and wasted energy.

Brian Tracy, motivational speaker and best-selling author, says most people can waste up to one and a half hours per day because of time-management mistakes. That’s seven and a half hours per week… almost an entire work day!  It’s not a solid block of an hour and a half, but a minute here and a minute there, like a leaky hot water faucet…drip, drip, drip…it doesn’t seem like a major loss, but at the end the day, we’re dumping gallons of hot water down the drain.

The simple truth is that if you could just avoid or properly manage these 2 time-wasters I talk about below, you would be free to accomplish your goals and grow your program in profound ways.

Each one has the potential to really eat your time and heighten your stress levels. Even if you’re doing O.K. with one of the two areas I’m going to talk about, that one area you’re failing at can short-circuit your entire day.

 

  • Multi-Tasking

 

Every coach likes to think they’re great at multi-tasking, and some of them actually do ok. But there is a limit to how many things you can do at once without taking away from the quality of your work…and it almost always greatly increases the time it takes to finish each project. Experts estimate that the tendency to start and stop a task, to pick it up, put it down and come back to it can increase the time necessary to complete the task by as much as 500%. That means that a task that should take 10 minutes to complete now takes almost an hour.

That’s why it is very important to absorb yourself with one thing at a time. Give that task your full attention and complete it before moving on to the next thing. By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50% or more. Do your most important task first. Do it until it’s completed. Then, and only then, move on to the next most important task.

 

  • Meetings

 

We have all been in meetings that don’t start on time, seem to have no purpose, are way too long, or don’t end when they should. Those terrible meetings should tell you something about how your meetings should go.

First: Have a purpose and stick only to that purpose.

Second: Your meeting should start on time.

Third: Your meeting should have a time limit

Fourth: Your meeting should end on time.

To sum up, if you say you are going to have a meeting from 11:30 to 12:00 to discuss the practice for the day, you better start your meeting at 11:30, it better be about the practice for the day and nothing else, and it better be over by 12:00.

No matter what sport you coach, time is valuable and work is interconnected. If you fail to start meetings on time or fail to meet commitments, you affect the work of the rest of your staff. Schedule blocks of time for each item to be discussed and then keep track of the time. Always keep commitments, and if you can’t, make sure all staff members involved are updated.

The key point here with both of these time wasters is to STAY FOCUSED That’s all that really matters. Refuse to let other things distract you from the task at hand and you can triple your productivity in the office. It may be difficult at first but the more you practice it, the easier it will get. If you want the rest of my list of time wasters that coaches tend to be guilty of, go here to get my 11 Mistakes That Stop Coaches from Being Successful free report.

Mandy Green has been a College Soccer Coach for more than 18 years and is the founder of Busy Coach, where she helps coaches develop and discipline their time management. Mandy teaches practical and immediately usable ideas, methods, strategies, and techniques that will make your coaching and recruiting life much less chaotic. When you learn and apply these powerful, practical techniques, you will dramatically improve the quality of your life in every area. To get more awesome collegiate-specific productivity expertise, go to www.mandygreencps.com and opt-in. 

 

February 15th, 2017

Episode 15: Mark Tewart on Recruiting Like a Car Sales Pro

Believe it or not, Coach, you can learn a few things from a good car salesman.

The two jobs – coaching and selling cars – have a lot in common. And the process – recruiting an athlete and selling your car to a buyer on a car lot – is incredibly similar.

Our guest on this edition of the College Recruiting Weekly podcast is Mark Tewart, a popular consultant to the car sales industry and advisor to businesses around the country. He was also a speaker at our annual Summer recruiting training event, the National Collegiate Recruiting Conference, and wowed the coaches in attendance with his applicable lessons in how to guide a prospect to a decision.

In this episode, we dive deep into the world of car sales: What makes a good car sales professional? What do you need to do when you’re guiding a recruit and his or her parents towards a final decision? And why do car dealerships love to get you into that little room to talk about financing???

It’s all explained in this fantastic podcast interview.

CLICK HERE TO LISTEN

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February 14th, 2017

Starbucks and the Bias Your Prospect Has Against You

starbuckslineBy Jeremy Tiers, Director of Admissions Services

Do you like Starbucks? If you’re a frequent reader of my newsletter you know I’m really fond of the coffeehouse chain…in fact, it just so happens that I’m writing this article from my local Starbucks store.

I started drinking their coffee in my early 20’s and it quickly became my “go to.” One day I’ll get a latte, the next it’s a mocha, and lately I’ve been on an Americano kick. It doesn’t matter if the location is a standalone store or it’s inside a local supermarket, my coffee is always made the way I want it with my name on it. Throw in comfy couches, free Wi-Fi, and a mobile order and pay option so you don’t have to wait in that long line and I’m all in!

In other words, the hundreds of thousands of dollars of advertising and branding that Dunkin’ Donuts, McCafe (McDonalds) and the rest of the competition have invested in hasn’t convinced me to switch allegiances. I have an emotional bias towards Starbucks, and as you can see in the picture above, I’m not alone.

Why is that? I think it’s because the competition hasn’t made the emotional case for why I should switch. And since I already think I know everything there is to know about coffee that’s “right” for me, I tune out their advertising messages.

Which brings me to you and your school’s recruitment of students. The exact same reason I don’t seriously consider switching coffee brands may be the reason many of your prospective students don’t seriously consider you and your institution. It’s a principle called confirmation bias, and it’s an increasing area of study for our team here at Tudor Collegiate Strategies as we map out recruitment strategies and communication plans for our clients.

Confirmation bias happens when we only pay attention to the information or data that affirms our decisions or beliefs. Once we’ve formed a view, we embrace information that confirms that view while ignoring or rejecting information that casts doubt on it. Even though evidence may overwhelmingly contradict our position, we hold tenaciously to our preferred belief. In my case, it may be irrational love for Starbucks coffee.  For you, it could be affecting your prospect’s ability to look logically at the opportunity your school offers them.

Our research shows more and more prospective students are coming into a recruiting conversation with an existing bias either for your school or against it. And whether you like it or not, a lot of it is irrational:

  • They don’t want to consider you as a private college because they’ve seen the price tag, and every time others around them tell them that there’s just no way it can be made affordable, it confirms that notion.
  • Your prospect doesn’t want to visit campus because they think your school is located in a small town in the middle of nowhere, so of course they’d be unhappy going to school in your town because they’re convinced that a small town translates to nothing to do.
  • Your prospect has grown up close to campus, so they think they know everything about your school. They want college to be a unique, exciting experience for them, and they’ve decided that won’t be possible if they stay close to home.

Any of those sound familiar? Right now, confirmation bias – and the negative effects it carries – is creating more hurdles for you in the recruitment process.  It’s a powerful psychological aspect of our decision making, albeit illogical.

So, what are you and your admissions colleagues doing to combat that? And, what’s the best way to compete against this line of thinking on the part of your prospects and their increasingly influential parents?

First, I need you to understand that it’s going to take some time to successfully attack a bias. If you think it can be done in one email or one letter, you’re mistaken. It has to be an ongoing process because you’re essentially going to show and prove to your prospect, and their parents, why their way of thinking is in fact wrong.

Understand that your prospect has probably already made up his or her mind. That might be a good thing for you, or it could be the reason that they haven’t replied to any of your emails or answered any of your phone calls.  Once you agree that most of your prospects come into a conversation with preconceived biases and ideas, I believe it changes the way you construct a recruiting message. The student comes in thinking they know what they want. You then need to approach this situation patiently and also say to them, “I know you feel this way, but I think you might want to take a look at this over here and here’s why.” Again, understand you’re going to be suggesting that they’re wrong. That’s okay. You’re just going to have to tell them what they need to do differently and how they’re going to have to think differently.

They aren’t looking for logic right away.  They’re looking for an emotional reason to have a conversation with you.  Have you ever asked yourself why a prospect doesn’t respond to you when you send out a logical, factual outline of what your school offers, the successful history of recent graduates, and the outstanding community that your students enjoy?  The answer is because they’ve already decided that their original choice is the smartest one for them.  I’ve decided that Starbucks is the right coffee for me based on nothing more than the fact that I’ve drunk it for years and I like the personalized service and look/feel of their stores. Similarly, your prospect is basing their decision on whether to communicate with you or not on simplistic, illogical reasons.  So don’t try to sell them on the logic behind choosing you right away. Instead, work on creating an emotional connection with them.

Discover what makes them happy.  Why have they decided that a bigger/smaller college or another location is right for them?  What are they assuming that makes them feel this way? You need to make the emotional case that (using a previous example for the sake of argument) a private college is worth the extra investment. Only after that basic idea is accepted as a possibility can you then move on to the logical argument that you’re the best option for them.

Last, but not least, be consistent.  This strategy doesn’t take place over one or two emails or in one long phone conversation. It may take weeks to create that emotional connection.  Consistent, long term communication with your prospect using the rule that I talk about in many of the On-Campus Workshops I’ve led is key. That research-based rule says that most students want a message that tells them “here’s why you should pick our college and join our student body” sent every six to nine days throughout the recruitment process.  They need the consistency, and they need it talked about in a personalized way…doing that will make it easier for them to reply back to you and start a conversation.

Many admissions professionals won’t attack biases for the simple fact that success isn’t instantaneous.

Understanding this important psychological component of your prospect’s mental make-up is key in developing a comprehensive, effective recruiting message.  Without it, they’re probably going to come up with enough illogical reasons on their own to not talk to you or seriously look at what your school can offer them.

Follow Jeremy Tiers and TCS Admissions on Social Media:

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@CoachTiers

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@tcsadmissions

February 14th, 2017

Admissions VIP Extra: February 14, 2017

Surprise! Keep reading because I’m going to give you something extra.

I started the Admissions VIP Extra a little over two months ago.  It’s at the bottom of every newsletter, which means it takes a little extra effort on your part to scroll all the way down, click, and invest a couple extra minutes of your time.

You choosing to do that means a lot to me, and I want to thank you by giving you even more access.  Here’s the kicker – to claim your prize I need you to click this link and send me an email with the subject line – VIP surprise  That’s it…you don’t have to include anything in the body of your email.

Everyone who does that will get a response from me within a matter of hours.  I will give each person 15 minutes of my time to talk about whatever you want to talk about.  You tell me how I can HELP YOU right now with student recruitment, leadership, or something else that might be on your mind.

Talk to you soon, and check back here next week for another Admissions VIP Extra.

 

 

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