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September 1st, 2014

You Get Hired To Get Fired

by Martin J. Greenberg and Steven D. Gruber, The Gamebreakers, LLC

In the college-coaching world, the current job environment can be summed up by the often-quoted adage “you get hired to get fired.” This notion has never been more accurate. Job security is essentially a misnomer, as coaches are routinely fired or forced to resign or retire. As such, it is of great importance for all parties involved in a college coaching contract to truly understand the pertinent agreement and its potential repercussions. Specifically, meticulous and calculated “back end” contractual protection is imperative for the university and the coach alike. This “back end” protection refers to the concept that procedural and monetary implications of termination at the “back end” of the contract are just as important as the upfront dollars and cents.

The business of college coaching is a big business, and contracts are as easily broken as created. The statistics with respect to turnover are quite telling and undoubtedly represent an endemic problem. It is important to note that many “resignations” are actually forced resignations in which a financial buyout agreement is reached between the university and the coach in exchange for a voluntary resignation…

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The Gamebreakers are career advocates, athletic consultants, and contract advisors for NCAA coaches, athletic directors, and senior university officers.  They have strategies to help any coach at any college, and are highly recommended by Tudor Collegiate Strategies.  Click here to visit their website.

September 1st, 2014

Featured Series: The ‘Miracle’ Behind Herb Brooks’s Miracle On Ice

usa locker roomby Charlie Adams, StokeTheFireWithin.com

I had the opportunity this past week to sit in one of the most famous locker rooms in the history of United States sports. It was here in Lake Placid that on the night of February 22, 1980 coach Herb Brooks gave the historic pre game speech to his players. From this room they would walk out to the ice and take on the dynasty known as the Soviet Union hockey team.

Herb, who had been head coach at the University of Minnesota before getting the Olympic coaching job, took out a yellow card with notes he had made on it. Twenty young men looked to him for direction as 11,000 people chanted USA USA just above them in an arena that held about 7700.

He said, “You were born to be hockey players, each and every one of you. You were meant to be here tonight. This moment is yours….”

Having final say-so on the roster, Herb had basically recruited those 20 young men because he knew he had to have just the right mix to upset the Soviets and win gold. Herb had looked for players with a fire within and that destiny had appointed for them to be there that night. NHL experts had at least five college goalies ranked above Jim Craig, but Herb went with him because he was the right guy. Craig would stop 36 of 39 Soviet shots that night and shut them out in the 3rd and final period.

As you recruit, if you want to build a team that comes close to the greatness of that 1980 Olympic hockey team, look deep for those players that were born to play their sport. You want players that were meant to be at your college and that were meant to be coached and led by you. You want to recruit players that you can put in position to have their moment.

As I sat in that locker room in what is now Herb Brooks Arena in Lake Placid, NY, I thought about the process Herb went through to build that team and get them in position to upset the Soviets. What they did that night and in those Games was later named by experts to be greater than anything Jack Nicklaus, Michael Jordan, Carl Lewis, the New York Yankees of the 1920′s, Notre Dame football of the 1940′s, Magic Johnson or anyone of the 20th century.

It came to be because of how Herb put together that roster and how he was able to get the absolute best out of them. As you recruit players, one thing you may want to say is we don’t put greatness into people. We have to pull it out. That’s what Herb said and that is what he did.

When Herb gave his famous pre game speech here, he meant every word of it and his players believed him. He had been incredibly hard on them. Just outside this arena is a huge hill that Herb made them run up and down in full hockey gear during the Olympic  games. I tried to walk up it once and about passed out.

During his pre game speech he told them great moments come from great opportunities and that’s what they had their tonight.  That’s what they had EARNED there tonight.

As you recruit, you want the kind of kids that are going to pay the price and put in the effort to put themselves in position to earn a shot at a championships. They went out and found a way to beat the Soviets 4-3 and when they came back in this locker room about 3 hours later, they didn’t celebrate at first. They sat there and suddenly sang God Bless America over and over. Herb had put together a group of players that ‘got it’ that the name on the front of the jersey is a lot more important than the name on the back. Because they were a beautiful example of what a true team is all about, they made history that winter of 1980.

Charlie Adams reveals the secrets of HOW the 1980 US Olympic hockey team was able to stun the Soviets – who many considered the greatest hockey team of all time – and then win the gold medal in his seminar or keynote ‘More Than a Miracle!’ He works with college coaches and athletes as well as corporate clients to show them exactly how coach Herb Brooks was able to do it.

“‘More Than a Miracle’ is as spectacular of a sports motivational program as anything I have seen in 40 years.” Bobby Bayliss, Tennis College Hall of Fame/former Notre Dame coach

“Now I know how they did it. Thanks to Charlie, I have all kinds of ideas I can use this season. ‘More Than a Miracle’ is packed with tools.” Mike Lightfoot, NAIA Basketball Hall of Fame/Bethel College head coach

Charlie can be reached at charlie@stokethefirewithin.com(574) 807 2279 or at his site stokethefirewithin.com

September 1st, 2014

Become a Smarter, More Effective Recruiter

We offer coaches two easy ways to become smarter, more effective recruiters.

Become a Total Recruiting Solution Client, or one of our Premium Members.  You’ll receive an array of solid recruiting resources that will help you become an effective, savvy recruiter:

  • Our new Tudor University recruiting certification program, designed to take coaches through a college level training program with an emphasis in communicating, marketing, and selling you and your program to this generation of recruits.
  • Exclusive articles and training tips in our private Client and Member section of dantudor.com, as well as weekly training content delivered right to your Inbox throughout the week.
  • Direct access to Dan Tudor and his staff at Tudor Collegiate Strategies, enabling you to get help from a team of experts on any recruiting situation or need.
  • Recruiting message creation, editing and management.
  • Free admission to our popular National Collegiate Recruiting Conference each Summer!
  • Exclusive research studies conducted just for you

Becoming a Premium Member is easy.  Just click here.

If you want to find out more about our Total Recruiting Solution program, email Dan Tudor directly at dan@dantudor.com to schedule a conversation to determine how the program would work with your program, and which option would be best.

September 1st, 2014

Persuading Your Prospect Through Small Wins

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September 1st, 2014

Three New Ways to Persuade Your Next Class of Prospects

You’ve scouted your recruit.  You’ve made contact with your recruit.

Now, you want to begin selling your recruit on the idea of coming to play for you and your program.

And that involves persuasion.

Persuasion isn’t the act of “tricking” someone, and it doesn’t mean twisting their arm until they just give-up and relent to your way of thinking.  Persuasion is the art of mixing equal parts logic and passion, and becoming impossible to say no to.  You need the carrot and the stick.

If you meet a successful recruiter, you’ll find that they’ve mastered that art.

So, what makes up a great persuasive argument that you can make with your next class of prospects?  Several research-based ingredients that I’ll bet you’ve never stopped to think about before:

People prefer cockiness.  It’s true, both in real life and in recruiting.  When looking to choose a coach to play for, our research clearly shows that athletes and their parents are desperately looking for a confident leader who can articulate a plan for not only for his or her program, but for their recruit as well.

Some of you reading this might object to the idea of being “cocky”.  I understand.  How about “insanely confident”?  And I’m talking about whether or not your record would back you up on it.  Recruits, in the middle of making this stressful decision, are looking for someone who they feel is confident about where their program is heading.  Stop saying “I think”, or “I believe” when you’re trying to make your case.  Replace it with “We will” and put some emotion behind it.

Want to do a better job of persuading your next class of prospects?  Put together a plan to demonstrate that you’re the logical choice by flashing your cocky side a little bit.

Figure out whether you need to talk faster or slower.    Did you know that it’s better to talk faster if your recruit is likely to disagree with you, or have doubts about your program?  That’s because it gives them less time to formulate their own counter-opinions, and make it more likely that they accept your “insanely confident” conversation points as truth  And, it also makes it less likely that their mind will wander and stop paying attention.

Are you talking to a recruit that is likely to agree with you, or is excited about you and your program?  You guessed it: Slow your rate of speech down.  (Want proof?  Here’s an insane amount of research that backs up the points we’re making here, Coach)

Being persuasive involves giving off the right “feel” to your recruit, and how they take in what you’re saying counts a lot as they evaluate you and your program.

Share the positives and the negatives.  Coaches that talk only about the positives associated with their school and their program are missing the boat.  This generation of kids (and their parents) are looking for coaches that are demonstrating honesty in the recruiting process.  As we’ve said in the past, it’s good to show your cracks to your prospects.

What many coaches miss as they put together a strategy for trying to persuade their recruits is the idea that kids and their parents are coming into the conversation with you only looking for the most exciting, most positive views of your program.  On the contrary: Many prospects are assuming that you are trying to hide something. Don’t lend credence to that notion by not revealing what you need to improve upon, or one or two things that are big improvement goals for you as their potential coach.

Selling involves persuasion, and persuasion is an art form that most coaches don’t put much energy into perfecting.  Before you begin speaking in-depth with your recruits, take these three proven persuasion-boosters and implement them into your conversation with this next class of recruits.

Need help with developing a persuasive story to tell your recruits?  The team of experts at Tudor Collegiate Strategies will help you take a research-based approach to answer that question, and work alongside you and your staff throughout the year to make sure your recruiting class is second to none. Click here to find out how we do it (or email Dan Tudor directly at dan@dantudor.com to talk with him about it)

August 25th, 2014

Featured Series: The ‘Miracle’ Behind Herb Brooks’s Miracle On Ice

by Charlie Adams, StokeTheFireWithin.com

The 1980 U.S. Olympic hockey team and their upset of the mighty Soviets on their way to Gold was named the greatest sports moment of the century. I will be writing regularly here on how coach Herb Brooks put together that team, his recruiting as a college coach, and lessons we can learn from him and the miracle on ice.

When Herb Brooks took over as head coach of the University of Minnesota hockey program in 1972, they were last place in their conference. They had gone 8-24 the year before he came aboard. He coached them to a 15-16-3 record in his first year and, get this, guided them to 3 NCAA D1 national championships in the next 7 years!

Although many college hockey powers got their players from Canada back in the 1970′s, Herb made the decision to recruit only Minnesota players. While they may not have had the skill, he recruited for toughness and loyalty. He also knew kids from Minnesota would care more about representing their state University.

In Ross Bernstein’s book, America’s Coach, Don Micheletti shares the story of when Herb was recruiting him. Herb first offered him a half scholarship. Don told Herb that Colorado College had offered him a full, but that playing for Minnesota meant so much he would take the half. Herb smiled and said he had a full scholarship for him the whole time but he wanted to see how badly Don wanted to be a Gopher. 


Herb was big on home visits. He watched carefully to see how players acted around their parents. Values. He wanted kids with values. He was big on kids that had been captains in high school. He was big on muscle as he liked his teams to have an intimidating feel to them.

Herb knew it would take a couple of recruiting classes to take the program to new levels, but from day one he told his current players they could learn to get tougher immediately.

In future articles here, I will share how he recruited and put together the 1980 Miracle on Ice team. For now, I will end with this story of one of the kids he recruited at Minnesota. The team had a stretch where Herb told the players there would be no going out and certainly no beer. A player named Jim Boo had a Dad who came to town. They decided to go out to a pub near the hotel for some brews. The waitress came over with a beer and said it was for Jim and paid for by a customer. Jim thought it had to be a pretty lady, as he was a good looking hockey player. Well, he looked across to the bar and there was Herb Brooks staring at him. Herb had a look that would go through you forever.

Jim gulped. Herb walked over and said he would see him at the rink at 6 am the next morning. For two hours, Herb skated Jim to the brink of annihilation. There was throw up all over the place. Finally, Herb skated over to the slumping player and said, “How’s that beer tasting now?”

Motivational Speaker Charlie Adams delivers his More Than a Miracle program to college coaches and athletes. He explains how the 1980 Miracle on Ice was not so much a miracle as it was work ethic, remarkable vision and leadership, commitment to change, commitment to team, and perseverance.
Charlie can be reached at StokeTheFireWithin.com and at charlie@stokethefirewithin.com

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