by Jeremy Tiers, Director of Admissions ServicesOver the holiday break I ran into a former neighbor of mine that I hadn’t seen in almost a year. While catching up I found myself trying to figure out what was different about him.People are programmed to notice what’s different.We …
Recruiting Lessons From the Sticky Note on the Hotel Bed
When you’re a tired traveler, and you’re virtually immune to all forms of marketing that a hotel chain can throw out you, their sales message needs to be simple.It needs to hit you over the head, and get straight to the point if they have any hope of making you remember them from the other two …
Featured Series: The Miracle Behind Herb Brooks’s Miracle On Ice
by Charlie Adams, StokeTheFireWithin.comA lot of things impact recruiting, including work/life balance and interests away from the sport. As a parent of two children who went through the recruiting process, I always felt more comfortable with the college coach who was not all consumed by their …
Coaching In 2015, Love, And Two Voices
by Mike Davenport, CoachingSportsToday.comI’ve been coaching amateur athletes for a living for the past 34 years — mostly collegiate, but also pee wee and even international competitors. During that time, I’ve worked with some really tough athletes. And I’ve learned a very important thing from …
Fast Food Menu Mayhem and Your Recruiting Message
It hurts your eyes, doesn't it?It's a visual overload. This fast food restaurant I drove past recently doesn't know when to say when, when it comes to their menu.They've used every available square inch of their available frontage to show nearly everything on their menu. From Philly …