In a society that looks to brands like Apple, Starbucks, or Lexus to give us meaning in life, we shouldn’t really be surprised that this generation of prospects are looking for the same feeling in the college that they end up choosing.
To put it simply, big name colleges find it easier to get the attention of a recruit at the start of the recruiting process.
There are a handful of big name colleges that instantly command the attention of a recruit. If your college isn’t one of those big name schools, this article is for you.
As a college coach and serious recruiter, you probably already know the benefits (or challenges, depending on the college you coach for) of the name of the school on your business card. And sometimes, it’s hard to get the attention of a recruit that’s sought after by some schools with big names. So, a coach has two practical choices: Give up, or compete.
And if you’re someone who wants to compete, we’re going to give you a few key points of emphasis as you develop a strategy for going after those recruits that aren’t excited about you or your college – and most certainly not excited about the name of the school you recruit for. In fact, there are three primary points that we would recommend coaches need to pay attention to in battling for recruits being tempted by bigger name college programs.
Here’s what the “no-names” need to do, based on the research and recruiting conversations that we’ve been tracking for the past several years:
One more thing I’ll add to the to-do list we’re putting together:
Start early. As early as possible. Smaller, lesser-known colleges should make a point of targeting prospects as early as possible for two reasons. First, recruiting at higher levels is happening earlier and earlier, so you don’t want to be late to the game. And second, you’ll get the chance to define yourself before some of your larger competitors begin the process. In both instances, we’ve seen that approach work for the coach clients that we serve.
Being a coach at a smaller, lesser-known “name” school isn’t an automatic loss. Far from it. These three principles, executed with passion and creativity, can bring great prospects to your roster. We’ve seen it happen over and over, and have watched these strategies work for the coaches that have implemented them.
If you are finding yourself going head-to-head with some bigger name schools and programs, this game plan can help.
Want to bring our team of experts alongside you and your program to help you achieve the recruiting results that you need this year? Email Dan personally at firstname.lastname@example.org and ask him to explain the Total Recruiting Solution plan, and how it can work for your program. It might be the difference maker as you prepare to win this next class of recruits!