Ever listen to a song and start tapping your foot to the tune…even though you’ve never heard it before?
It’s probably because its using a beat that’s been used before in other songs. Dozens and dozens and dozens of other songs you’ve listened to in your life, and have probably forgotten about.
You’ve just fallen for a secret tactic in the music industry: They want to get you sucked-in to a new song by giving you a taste of something that you’re already familiar with.
What I’d like to suggest to you today is that you employ the same subtle messaging in your communication with prospects.
Here’s why it works…
Our brains (your teenage prospect’s brain, included) loves to be able to predict what’s coming next. We do it all the time: Try to guess the end to a movie, guess the next play in a football game we’re watching…we love to be one step ahead. As I mentioned a moment ago, so do your teenage prospects.
And, like us, they also want to be intrigued by new, exciting information. Actually, let me rephrase that: They don’t “want” it, they need it.
The challenge, of course, is giving them those two ingredients: Something new and exciting, as well as something familiar and comfortable. However, if you can mix those two things effectively – like we try to do for our clients – then the results can be stunning.
So let’s aim for “stunning” today…here are a few important rules as you begin the process of creating the delicate mix of these two critical parts of any good recruiting communication piece:
If you want some more ideas on how to create original ideas for your messages, campus visits, and phone calls, visit the resource section of our website. You can also access all of our past newsletter articles here…just scroll down the right hand side of the page to look up past articles by topic or by date.
Make a commitment to re-energize your recruiting messages ahead of this next recruiting class. Work on creating that “beat” and watch how your prospects respond.
Taking a psychological and scientific view of developing an irresistible recruiting message is the focus of the upcoming National Collegiate Recruiting Conference. If you’re a coach who wants to dive deep and really understand how today’s athlete receives information – and how to adjust your program’s recruiting message – reserve your seat now to attend!
There’s almost an art to it, isn’t there?
They’ve taken their visit. You’ve made your offer.
They’ve turned in their application. You’re crossing your fingers.
And now you wait.
And wait, and wait.
How is there an “art” to it all? Because if you don’t successfully play the “waiting game”, all your hard work goes down the drain. The time period that many of you find yourself in right now as you read this is the critical phase in the recruiting process. The sobering detail of that statement is that most coaches manage the waiting game very, very poorly.
Now the good news: Today, I want to give you three, easy-to-implement ideas on how to effectively manage this crucial time period in the recruiting process. If you’re one of our TRS clients, we can expand on this list, but use this as a starting point:
The common theme in giving these three recommendations is to maintain control of the recruiting process. Think about it: How often have you been waiting for a decision, or the next step, in the recruiting process with a student-athlete and felt like you didn’t know what was going on? No successful program that I’ve encountered has been built on coaches waiting in the dark for a recruit to meander through their mysterious decision-making process. As a coach, your job is to let your prospect make their decision, but give them the guidelines with which to do that.
Should you use these three guidelines? If what you’re doing now involves you feeling like you aren’t in control of the process, or if your prospect that you have penciled in as your new starting point guard hasn’t returned your phone calls in about six weeks, or if you’ve stopped sending emails and letters selling you and your program they way you did right after you put them on your recruiting list, then I think it might be a smart move.
These strategies work, Coach. All it takes to be successful is a willingness to try something new, and the willingness to take control of these final days of the recruiting process.