There is an often overlooked secret that coaches tend to ignore when it comes to seeking out and overcoming their prospect's objections.The secret involves listening. Really listening.Why is that so important?Simple: If your prospect’s objection is real, they will usually repeat that …
5 Keys to Making Better Recruiting Phone Calls
In this age of social media and text-crazy teenagers who love electronic communication, it's amazing that so much of the recruiting relationship still hinges on making a great old fashioned phone call.The delicious irony of that fact, of course, is that it's also one of the most difficult parts …
Are Facebook Emails in Your Recruiting Future?
by Sean Devlin, Front RushFacebook email addresses?On Monday, November 15th, 2010, Facebook announced that they are overhauling their message system and will provide "email addresses" to their users if they choose to opt-in.This announcement potentially is game changing for college …
More Ideas on Incorporating Headlines Into Your Recruiting Message
If you believe that the principle of using headlines in your recruiting message makes sense, but you don't know how exactly you'd incorporate those concepts into your letters and emails, I wanted to pass along some ideas to help you get started:Make your headline ask a question or promise …
Using Headlines to Captivate Your Prospect
Is it possible to get a prospect to read a LOT of information about your program and school?Maybe...if you have a headline like the one I found while tumbing through a magazine on an airplane earlier this week.Here it is:The headline is brilliant: "It is against international law to …