by Sean Devlin, Front Rush
Day-to-day, we spend a large portion of our time communicating with college coaches in an effort to understand their goals and initiatives.
Specifically, we want to understand what each coach is trying to accomplish and translate that into our recruiting application here at Front Rush. In this article, we will discuss our conversations with thousands of coaches from a general perspective. Then, we will ask for your feedback and ideas.
Recruiting IS Sales
Coaches want a tool that has a clear focus from a sales perspective; and, they want to be able to fully customize that tool to fit their recruiting needs. We have witnessed coaches track everything from tournaments to favorite movies to give themselves an edge when recruiting.
Software NEEDS to be Easy
Coaches don’t want to give up their time to have to relearn something or spend time learning something that is complicated. They want everything in their recruiting process–especially their recruiting tool–to be very clear and easy to use. In addition, each member of the coaching staff may have a different level of understanding when it comes to computer stuff; and, for the tool to be effective, everyone should be able to use it.
Give Me MORE TIME
Coaches want more time in their day to recruit and to coach. These same coaches want to spend less time initiating and/or completing administrative tasks. Coaches also want to do less data-entry and prefer having recruits complete online submission forms that automatically sync to the database. Coaches also want the ability to schedule emails to send out later and to have their emails in Outlook work hand-in-hand with their recruiting tool.
Help Me STAND OUT from the Competition
Coaches want recruits to see the key differentiators of their respective colleges and universities. They want their recruiting application to have the best email templates as well as the ability to create more easily. If the team has a great game, coaches want to share this with the recruit immediately. If recruiting is sales then marketing is not far behind. A great way to market to recruits is by sending eye-catching email templates that have the latest article/news about the team included.
I Want My Staff on the SAME PAGE
Coaches want a tool that is collaborative. They want to be able to make a note on a recruit and have their staff instantly be able to see it. If a recruit is coming for an on-site visit, everyone should have it on their calendar. If the head coach sends an email to a recruit, his assistants should know how many times that email was opened.
I Will Always WANT MORE
Coaches want to be part of the tool that is built for them and that continues to be improved based on their feedback. If a coach has an idea for a new functionality then there is a good chance that other coaches do as well; and, it should be included in future updates to the application. Many coaches use their tool not only for recruiting but also for roster, alumni, and camps; and, they do not want these items to be under-dressed in their tool.
From a very general view, we have spoken about some of the needs that coaches have shared with us. If you are a college coach, what would you like to see in a recruiting application? What would make your life easier? Take a second to give us your "wish list" by clicking here.