by Sean Devlin, Front Rush
Many coaches are now jumping into the blogoshere, Twitterverse, and Facebook world. In fact, coaches are spending an ever-increasing amount of time utilizing these services as content is being written. Ultimately, the goal of these sites is to create a conversation; however, before your conversation can begin, you need to attract the readers – your recruits and fans.
Here are some ways we’ve helped our clients do this, and we think it will work for you as well:
Include in the body of your email a link directly to your social networking accounts. For example, if you have a Twitter page, you should have a link that is clickable in your email so that your recipients can easily access it. (In the body of all my emails, I include links to my linked-in profile, our Twitter page, our Facebook page, and even our latest blog posting. I actually use a firefox plug-in, which you can find at www.wisestamp.com, that automatically embeds it). Take a look at it!
On your website or your recruiting questionnaire, you can do the same thing. Namely, provide links to all of your social networks that you want recruits, alumni, etc., to access. A quick example can be found at http://www.yodaa.com (and scrolling to the bottom) or even http://www.frontrush.com.
In your blog, allow people to "re-Tweet" your posts. People like to share information if they find it valuable. If you have a blog posting related to an upcoming event, wouldn’t it be great if your readers could spread the word via their Twitter feed? We use the retweet plug-in that automatically embeds in our blog. You can see an example at http://blog.frontrush.com.
Twitter has built-in tools that allow users to retweet your posts. My best advice would be to simply ask people to retweet them..it’s a great way to spread the word abour you, your team, and your blog.
The tips I listed above are a few quick, easy tips to help you get your message out as you start this new year of recruiting. Please feel free to contact us if you need help with any of the above, or have any other questions involving the right ways to use technology to recruit more effectively,.