Ask most prospects what they think about the recruiting letters that they receive, and their response is less than enthusiastic.The problem is this: Many recruiting letters havene't changed much over the years. However, the way your prospects receive messages and what they respond to has …
Getting the “Yes” from Your Prospect
All of the time, all of the effort, all of the mail, e-mail and phone calls...all of it is a means to an end: Your recruit saying "yes".But getting to "yes" is the hard part. That's the thing you stress over, get frustrated with, and generally wish you didn't have to deal with week in and week …
Getting Your Recruiting Organized in 2008
The first month of the new year is almost history. So, Coach...how are those New Year's resolutions doing?That's what I thought.You know, a lot of you told me that "getting more organized" was a big goal for you in 2008. That was one for me, as well. One of the ways I'm doing that is by …
How Can Colleges Strengthen Their “Brand”?
Why should college Athletic Directors and coaches be concerned with their "brand" in the minds of fans, alumni and recruits?Simple, says Rodger Motiska of Winning Recruits, a nationally recognized college sports design firm."Recruiting is about marketing and selling, plain and simple", says …
What You Don’t Understand About Your Athletic Facility
When it comes to creating a winning recruiting environment at your campus athletic facility, the design team at Winning Recruits see more coaches and athletic directors getting it wrong compared to those that get it right."The major obstacle we find is a lack of understanding by coaches and …