Dan Tudor

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One Word That Can Make You More PersuasiveMonday, February 26th, 2007

Whether its just getting a piece of needed information from a prospect as you begin to recruit them, or pushing hard to get their commitment after months of hard work and effort, being as persuasive as possible can separate you from your competition.  A truly persuasive coach can be a recruiting force that’s tough to beat.

What’s one secret that can help make any coach more persuasive?  Actually, its not a secret.  It’s a word.  A little psychological trick that can make all the difference when you are trying to get someone to do what you want: Just say "because."

Here’s a quick story behind the theory: Robert Cialdini, in his book "The Art of Influence", describes an experiment he conducted where a student with a stack of papers approaches a line of other students all waiting to use the copy machine and asks them if they would not mind letting him cut in line.

In one variation of the experiment, the student approaches the people waiting in line and says, "Excuse me, I’ve got five pages. May I jump in and use the machine?"

In another variation, the student does the same exact thing, except this time he says, "May I jump in and use the machine, because I’m in a rush…"

Seems like such a subtle difference, doesn’t it? However, the differences between results were anything but subtle.

* Only 60% of the students waiting in line agreed to let the student cut in front of them in the first variation of the experiment.

* A whopping 94% of the students, however, let the student cut ahead of them in the second variation when they were given a short "because" reason.

What Cialdini’s experiment sought to prove, coach, is something psychologists call a "trigger effect." Certain actions, certain gestures, certain words – for whatever reason – have a profound persuasive effect on us. Often, we do not even know we are responding to the trigger. As soon as it registers, we react. Cialdini calls this a "click & whirr" response, and compares it to the way some animals react instinctively to the markings of predators in the wild.

In this particular experiment, though, the trigger being tested was the word "because." Think about it: "Because" is a word we use all the time to justify our actions or reasons to other people. What the Cialdini experiment succeeded in revealing, however, is that the reasons we give are really not as important as the word itself.

Cialdini repeated the second variation of the experiment with the student using different reasons for cutting in line. Some of them were simply ridiculous, such as "Because I need to make copies." In all cases, the people waiting in line responded with the same degree of compliance.

Why? Because of "because."

So, coach, how does this apply to your recruiting efforts?  Simple.  There comes a time with every athlete that you want more information, or want them to see things your way.  The next time that situation arises, make sure you add a "because" to your request.  It works, and could give you exactly the information that you need to win over the recruit.

For more information on persusiveness, effective questioning, and leading your prospect through the recruiting process from start to finish, read our special guide for college recruiters, "Selling for Coaches".

Good luck, Coach!

Selling for Coaches Training Webinars – What You Need to KnowMonday, February 26th, 2007

Coach, we’re thrilled that you’re going to take part in our upcoming training webinar.

If you haven’t attended one before, here’s a quick rundown of how they work:

  • We try to keep them fast-paced and informative.  We know you’re time is valuable, and we’ll try our best to cut out a lot of the "fluff" and get straight to the "meat" of the subject.
  • You’ll have the chance to ask questions at the end, or e-mail us afterwards with any questions or needs that you might have.
  • If you haven’t read "Selling for Coaches", our special recruiting guide for college coaches who want to dominate their competition in the battle for recruits, we invite you to order the book.  It will give you a good overview for this training webinar, as well as future training webinars.  It’s not required, just suggested.
  • If you’re really serious about becoming a dominant recruiter, but also serious about saving money, we invite you to try a free 30-day trial SFC Premium Membership.  If you want more information on what this is, how it works, and why hundreds of college coaches already are SFC Premium Members, click here

Thanks, Coach!  We look forward to having you join us for the training webinar.

How Young Is Too Young?Monday, February 26th, 2007

The debate rages on…

Recruiting has become so competitive, that coaches constantly are trying to be just one more step ahead of the competition when it comes to getting the commitment of a prospect as early as possible.  Years ago, it was aggressive if you tried to get a verbal commitment of a prospect before their senior year.  Then, we started to see more and more prospects sign as a junior.

Today, it’s not unusual for Sophomores – and even Freshmen – to give verbal commitments now.  There’s even a few cases where 8th graders were given the green light to commit!  Here’s a sample from a recent article from the Seattle Times:

Taylor King was a precocious basketball player a long time ago. As a sixth-grader in Southern California, he was in pickup games with UCLA players. A 6-6 forward, he was in the national ABCD camp just after finishing eighth grade, and he became widely known.

The new staff of Ben Howland at UCLA was all over it, and that was fine with the King family. Steve King, Taylor’s dad, had attended John Wooden’s camps as a kid. Steve’s dad had gone to UCLA.

"Coach Howland said he wanted to make Taylor the youngest recruit ever to UCLA," said Steve King. "It sounded real cool to Taylor and real cool to us.

"The next day, he called Ben back and said, `I want to go there.’ "

Taylor King wasn’t even a high-school freshman yet.

Slowly, it all changed. King averaged 15 points as a freshman at respected Mater Dei High.

"During the period before the (next) summer, April to June, he kind of started to gain some weight," says Steve King. "He legitimately got a little slower. People were starting to say, `He’s not the same player. He’s changing.’ "

The text-messages from UCLA had diminished. By then, the Kings had also had a chance to assess the Bruins under Howland on a steady basis. They weren’t sure the all-out defensive style and the methodical offense made a great fit.

"He wouldn’t tell you this," says Steve King, "but I think he was watching some of the other kids on our team getting recruited, and coaches coming to practice. I think he kind of missed having the attention."

By the end of his sophomore year, Taylor King called Howland and told him he’d like to reopen the recruiting process. Midway through his junior year, King committed to Duke and signed for the Blue Devils last November.

Today, Steve King says, "Committing in eighth grade, before you’ve played a minute of high-school basketball, is pretty premature. I don’t think I would recommend a kid do that. Even though the recruiting process is not fun, I don’t know that kids can make an accurate assessment of a school until their second to third year of high school, at best."

You can read the whole article here.

How young is too young?  I don’t think that question will be answered anytime soon.  You’ll have coaches who will argue that its got to stop happening, and then go over their list of high school freshmen that they’re tracking for their 2010 prospect class.  Do I blame that coach?  Not really…as it stands right now, you have to play the game with the rules (or lack thereof) that are in place.


Try a SFC Premium Membership for FREE!Monday, February 26th, 2007

Now you can try our SFC Premium Membership for FREE!

We’ll give you a free 30-day trial of the best recruiting, sales and communication skills training available for today’s serious college coach. 

If you don’t like what you see during your trial membership, just cancel your account before the end of your first 30 days and you won’t be charged anything.  It’s quick, easy and secure. 

Or, if you keep your subscription active and continue to pay just $29 a month – less than $1 a day!  You can still cancel your training subscription at anytime if you aren’t absolutely, 100% satisfied with the techniques and training that you’re receiving.  All of our Premium Membership subscriptions run month-to-month, with no long term commitments or contracts.    

Ready to put Selling for Coaches to the test?  Here’s what do:

  1. Click here to go to the secure SFC Premium Member sign-up page.
  2. Click on the "Add to Cart" button.
  3. In the section marked "Coupon or Gift Card", enter in the following free offer code for your one month free Premium Membership trial:  30FREESFC2007    
  4. Make sure you enter the code exactly as shown, using capital letters and no spaces between the letters and numbers.
  5. Click on the "Update Cart" button, and you should see your total for your order now showing $0.00.
  6. Now, smile!  You just got something for free! 
  7. If you’re done shopping, proceed to checkout.  At this point, if you’re a new customer, you’ll be asked for your contact and billing information.
  8. Do you have questions before buying?  E-mail me at dan@sellingforcoaches.com.

Does the training work?  We asked some of our Premium Members to give us their thoughts, and here’s a quick sample of what we received back:

"Our athletic director told me the other day that its the best money he spends every month.  Our whole department has seen positive results from the training your staff has put together for us."   – Terry T, Virginia

"It’s training that always makes me think.  The information that’s given is easy to understand and very easy to put into practice."  – Pat B, California

"I used to dread recruiting, especially when I had to do it over the phone.  You’ve taught me two techniques that I now use every day in talking with athletes, and it’s made a HUGE difference in my attitude about having to recruit and also how effective I am at recruiting."    – Kimberly N, Florida

"Me and my assistant have been a part of three of the special webinars you have for Premium Members.  We really got a lot out of the one on how to increase attendance by 20%, and how you applied that to recruiting.  It was really interesting." – David T, Washington

"I plan on being a member as long as you offer the service, Dan.  I just don’t want you to start working with my two main competitors!  We’re starting to see a difference in how we recruit against them, and they haven’t figured out what we’re doing yet.  We feel like we have a little secret weapon now, and we don’t want to share it.  Don’t use my name with this, if that’s OK."  – Annonymous

That last one is my favorite, and you can probably see why! 

We enjoy helping coaches become better at something that they don’t necessarily like doing.  There’s a lot of satisfaction for our staff in the difference we’re able to make in the coaching lives of our Premium Members, and want you to experience that same level of service.

We hope you take this opportunity for in-depth training that more than 300 coaches and athletic departments have chosen to participate in, and accept our invitation to try our Premium Membership for free for the next 30 days.  There’s nothing to lose (except your fear of recruiting, bad communication habits, lack of selling skills, etc).

An Example of Our Work

The coach we’ll talk about gave us permission to share this story, and it’s a great example of how we work with college coaches and why our training is effective.

A D1 assistant football coach, who we’ll call "Greg", became a SFC Premium Member about five months ago after reading our recruiting guide for coaches.  Football recruiting was already underway, and his responsibility as a first year assistant was a specific state that bordered the state his college was located in.  He told us that he needed to "shave about three years off the learning curve" when it came to recruiting, since he and his staff were under the gun to sign a great class.  He wanted our help in doing that.

The first thing we did after he became a Premium Member was to talk with him and get an idea of what kind of strengths and weaknesses he had as a recruiter, and to find out what some other potential hurdles were in his recruiting activities. 

It wasn’t long before we uncovered a major problem with his approach: He wasn’t asking open-ended questions.  The kind of questions that not only get an athlete to open-up, but to also give a coach key information in how they really want to be recruited.  We worked with him for a few sessions over two weeks, and then had him practice on a prospect that he had been trying (but failing) to make any real progress with.

About a week later, Greg called back.  Using one of the voicemail tips we gave him, he finally got a returned call from his prospect (by his count, he had left about ten messages for the athlete, only one of which had been returned).  They spent a half hour on the phone, where Greg "forced himself" (his words, not ours!) to ask the questions that we recommended asking for that particular prospect.  The result?  Greg got details and insights about the athlete that he wouldn’t have dreamed he could have uncovered just a few week earlier.  He even discovered a mistake that one of his competitors made with in approaching the prospect, and that the other program was no longer a serious consideration.  The scary thing?  Greg said that he would have used the same approach if he hadn’t uncovered that fact during his questioning!

The end result of it all is that Greg was able to get a verbal commitment from the athlete after a campus visit, and secured the deal on the national signing day in February of 2007.  From start to finish, we were able to do two important things with Greg: Improve his recruiting and sales skills, and specifically help him with an important athlete who will probably start as a sophomore on defense.

Worth the $29 a month?  Greg thinks so!  Since the signing of his prospect, two other coaches on staff with him have become Premium Members.  We just started working with them, and plan to give them the same techniques and training that we gave Greg.

The bottom line:  We’re good at what we do, Coach.  And we think it’s imperative that you have this kind of training under your belt as you move forward in your college coaching career.

Recruiting is a vital part of college coaching.  If you can’t recruit, you can’t put a winning product on the field.  We can teach you how to become a dominant recruiter, and give you sales and communication skills you probably have never been trained to master.  We don’t tell you who to recruit, or where to recruit.  We come alongside you and teach you how to recruit more effectively.

It’s my hope that we get the chance to work with you and the other coaches at your school, and that we become your "secret weapon" in recruiting that helps you build a winning program (we promise we’ll let you take all the credit for the great recruiting classes that you’ll be signing, coach). 

Again, if you have questions about a Premium Membership, or if you’re an Athletic Director and you’re interested in having us work with your entire coaching staff at a discount, e-mail me at dan@sellingforcoaches.com or call our office at 661.809.6200


Dan Tudor, President of Selling for Coaches


4 Tips for Effective E-Mail RecruitingMonday, February 19th, 2007

E-mail communication between college coaches and the athletes they recruit is at an all-time high, according to the NCAA, and it’s quickly becoming the preferred method of communication between coaches and the prospects they are recruiting (in addition to instant messaging and text messaging).

E-mailing, in my opinion, has an advantage over instant messaging and text messaging.  With instant messaging and text messaging, the greatest impact occurs when it’s "live" and the receipient is getting it the moment it is sent by a coach.  Reading a text e-mail a day or two later, on the other hand, has less of an impact on the recruit compared to getting it and reading it immediately.  So that’s one hurdle that coaches have to clear to make those two mediums really effective.  Not to mention the fact that lots of recruits are starting to complain about the text messaging costs they incur when they’re getting bombarded with text messages from college coaches. 

With e-mail, the whole concept is built around "read it when it’s convenient for you".  Your prospect picks up your e-mail message two days after you sent it?  No big deal…that happens all the time, and there are no negative connotations with that.  However, if you take the same basic message and send it in a text message that isn’t read until two days after it was sent, and it doesn’t carry the same impact.  That medium, as with instant messaging via computer, is built for immediate "live" interaction. 

So, when it comes to using e-mail to communicate with athletic prospects, the big question is: How can you effectively recruit using e-mail?  I’ll give you four tips that I guarantee will improve your e-mail response from your prospects that you’re recruiting. 

  1. Pay attention to the subject line in your e-mail!  It’s an after-thought for many coaches, but the subject line will make you or break you when it comes to getting your e-mail read.  What makes an effective subject line?  Asking a compelling question is best, I find. 

  2. For instance: "Have you seen what we offer our recruits?"  Or, "Do you think you’re good enough to crack our starting line-up?"  Or, "Five reasons most athletes BEG us to recruit them."  Maybe your subject lines are already provocative and compelling.  Or, maybe they’re not.  You be the judge, but I’ll tell you this: I’ve seen colleges we have consulted with in-depth do the next three recommendations we’re going to give you but ignore the subject line, and doing so has crippled some campaigns.  The subject line is one of the most important aspects of your e-mail strategy…put a lot of thought into it (if you’re a SFC Premium Member contact us so that we can help you develop an effective e-mail campaign for your prospects).

    Keep it short.  The shorter, the better.  Why?  First, teenagers have an incredibly short attention span.  Most of them aren’t interested in a lot of details, at least not in one large e-mail message.  That’s why most of your recruiting letters you send via mail have little or no real impact on most of your prospects (sorry, coach, but it’s the truth). 

Short e-mails get read, long ones get "scanned".  You know what the difference is, because you do the same thing when you receive a lengthy e-mail…you "scan" it quickly, and then either re-read it or delete it.  Short e-mails should be simple and to the point, especially if its in the beginning of the recruiting process.  Shorter e-mails create a natural curiosity for the reader, and they will want to seek out more information in most cases.

Keep it very simple.  That goes along with the first point, but there’s a very specific purpose for simplicity in a recruiting e-mail: Comprehension.  Would you rather rattle-off fifteen facts and figures about your program to a new recruit, or would it make more sense to give them an ongoing series of bite-sized chunks that they could read, absorb, understand and tie-in with the last easy-to-read bite-sized chunk that they got from you?  The answer should be pretty obvious. 

Remember who your audience is.  They’re being bombarded with information, images and choices.  They probably won’t nibble on complex introductory messages, but they’ll gobble down bite-sized chunks.  Keep your messages simple, especially at the start of yoru communication with an athlete.

Don’t beat around the bush.  Get to the point when it comes to why you’re contacting them.  Do so while keeping your message short and keeping it simple.  Don’t get wrapped up in your amazing grasp of the English language…no flowery introductions, no ultra-formal paragraphs that eventually lead to why you’re contacting them.  Let them know – as soon as possible – what your interest is, why they should care about that interest, and what your interest could mean for them personally.  That is the key to connecting with your prospect better than your competitor, a subject we explore in-depth in our book for recruiters, "Selling for Coaches".

Another point I want to stress here: The more interesting and thought-provoking your first sentence, the more likely the rest of your message will be read.  Ask them a question, state a surprising fact, or make a bold claim.  Whatever it is, grab their attention in that first sentence so that they’re inclined to read the rest of your e-mail message (and future e-mail messages, as well!)

E-mail is great because it is low cost, and is a preferred communication method by most athletes.  But, you have to play by their rules and live in their world for that recruiting communication to be effective.

What To Do When You Can’t Offer a Full ScholarshipMonday, February 12th, 2007

Marcie, one of our SFC Premium Members, was on the phone with me the other day asking for some advice that is a frequent theme this time of year.  She doesn’t have any more full scholarships to give, and is having trouble convincing some of the prospects that she’s been talking to that her program and college still have a lot to offer her recruits.

At some point, every college coach is put in this situation: They need athletes, but can’t (or don’t want to) offer them full scholarships.  Maybe they’re partial scholarships, or perhaps the coach is making a pitch for the athlete to come to play at the school for no money.  Maybe it’s an offer to walk-on.

A tough sell?  You know it, coach. 

So, what do you do when you can’t offer a full scholarship to an athletic prospect that you really, really want?  Here are a set of strategies to remember when you’re talking to a recruit, and you can’t offer them the full ride that they’re looking for:

Stress the need.  Their need to attend a good school like your’s, and your need for a good athlete like them.  Remember, just because you aren’t offering them a full scholarship, they still have a need to play at the next level.  They have a need to access all of the benefits that playing for a college program can offer them.  What you, as their recruiter, want to do is to stress that need to them, and remind them in a positive way how much more there is to playing college sports than a full ride scholarship.

Stress the desire.  Good athletes want to play at the next level.  It goes beyond "need".  It goes straight to their heart.  They have a desire to play college sports, and you need to fan the flames of that desire while getting them to focus on what you can offer them – not what you can’t.  Your prospect’s desire remains, even when you can’t offer them a full ride scholarship.  Remember that, and use it to your advantage when you’re talking to them about coming to play for you for something less than they’ve been expecting.

Challenge them.  You can’t just offer something that’s less than your prospect has been dreaming about all of their athletic life, and expect them to embrace it.  Sure, some do.  Sometimes.  But you’re leaving a lot to chance with that approach.  Here’s a better idea: Challenge your prospect.  Throw down the gauntlet, and ask them to step up to the plate and prove you wrong.  An important element to challenging your prospect in the way we’re suggesting is to follow it up with some tangible benefits you can immediately offer your prospect: A great education, a change to play with a winning program, a shot at starting, etc.  If you don’t challenge them, you probably won’t be able to keep them focused on their need and their desire to play college athletics.

Oh, and by the way coach, why are you apologizing for the cost of your university?  Why is the cost of college a stumbling block instead of a selling point?  If you’re a SFC Premium Member, and would like more information on this topic, look in your Inbox at the end of the day today.  I’ll be giving you some advice on how to approach the question of college costs with your recruit, and give you some great ideas on how to turn this hurdle into a selling point.  If you’re not a Premium Member, click here to become one and get this valuable strategy as well as ongoing extra tips and training from the experts at Selling for Coaches.

How One Coach Connects With ProspectsMonday, February 5th, 2007

Sometimes, college recruiting turns into a non-stop whirlwind of phone calls, letters and fighting to get commitments from recruits. That’s true in D1 football or NAIA soccer.

Likewise, a lot of coaches get bogged down in the details of recruiting. Those phone calls, letters and fighting to get commitments often result in lists, contact tracking…all of the stuff that takes a toll on giving your recruits that personal touch they crave.

That toll can also result in the loss of key recruits. Especially the ones that have a number of schools pursuing them…how do they choose between the offers? More often than not, it comes down to a "personal connection" they feel with a coach at a certain school.   

One great example of a coach who has the "personal connections" thing down cold is Virginia Tech football coach Frank Beamer. Coach Beamer has to compete with other ACC powerhouse programs like Florida State. And yet, with his school tucked away in the Appalachian mountains, Beamer is competing with other more prolific programs.

How does he do it? By making those coveted "personal connections." Coach Beamer recruited Victor Harris by making a personal connection. Harris, a true freshman who started for Virginia Tech this past year, was being recruited by Beamer (and other coaches) in high school. Coach Beamer made a personal visit to Harris’ home one night when things suddenly went wrong. A kitchen fire had started. Harris, concerned for his mom and younger siblings, covered the pot which had caught fire on the stove with a blanket and carried it out the back door. Along the way, the fire spread to Harris’ arm, burning him badly.

Suddenly, Coach Beamer went from recruiter to father figure. He helped get Harris to the hospital. He comforted him. Encouraged him. Made sure everything was OK. There was also a natural connection that was made because of the accident. You see, Frank Beamer had also been a burn victim as a young boy, disfiguring his neck and part of his upper body. Beamer was able to use his experiences to encourage the recovering Harris, as well as make an all important "personal connection" that aided his recruiting efforts with Harris. As Harris remembers, "when I was thinking about what college to go to, it was just obvious. I had a connection with Coach Beamer…I wanted to be a part of what he had going at Virginia Tech."

I’m not saying that Coach Beamer used this horrible accident as some kind of twisted recruiting tool. I really believe at that moment of crisis, Beamer was doing what came naturally for him – he just cared about a young man and his circumstances. But it’s a great example of what can happen when coaches take the time to become involved in an athlete’s life. Really take the time. Not being rushed, not getting to the next prospect on a list…just taking the time to make that personal connection that ends up being the deciding factor for many athletes when they’re choosing a program.

So, how about you? Think back to the last five prospects you talked to. Did you take time to really hear what they are looking for in a college? Did you shoot the breeze for a little while before you dove in to all the great things there are to list about your school? Did you really take some time to make a personal connection with your prospect?

Coach Beamer should be an inspiration to all you coaches out there who’s school isn’t located in paradise, or has a much more prestigious competitor down the street, or who’s facilities aren’t the best in the area. Frank Beamer built Virginia Tech using a personal approach to recruiting. You can also.

Two Fantastic Questions to Ask Your ProspectsMonday, February 5th, 2007

College football’s national signing day is becoming something of a national recruiting event.  Not just for football programs, either.  It really is becoming a day that can send ripples through an entire campus and an entire athletic department.  As one Associate Athletic Director recently told me, "As football recruiting goes, so goes our athletic program."

There’s a lot riding on who signs at what school.  There will be a few programs celebrating, and even more who will be reaching for the Extra Strength Tylenol and regrouping with their coaching staff as they see their recruiting dreams go up in smoke.

And when it comes to recruiting plans gone bad, its not just a football problem: One of our SFC Premium Members, who is a women’s soccer coach, just had two recruits that he was sure were coming to his school call him within a week’s time of each other and tell the coach that they were going elsewhere.  Just like dozens and dozens of football programs around the country, this soccer coach is faced with a problem midway through the school year: He needs to get his recruiting efforts back on track.  And fast.

If you’ve read our book, "Selling for Coaches", you know the importance we place on asking the right questions at the right time.  It’s what determines how well coaches connect with athletes, and how likely it is that they will move to the point of being ready to commit to your program.

Want two fantastic questions to ask your prospects?  Here they are.  Use them and watch how fast you can get your recruiting efforts back on track, and get better connected with the athletes you’re still recruiting:

  1. Instead of asking a prospect "So why are you interested in our program?", you might ask them "If you had to pay us for the right to play in our stadium, what would be your reason for doing that?" Or, instead of asking a prospect "Do you need any financial aid?", perhaps you should ask them "What kind of help could we give you on the financial side of things to get you to become delirious with joy and come play for us?"  Notice the difference in how you’re asking the same basic question?  The second type of questioning style makes the prospect stop in his or her tracks and think.  Why?  Because if you ask a question like this, it forces them to let their guard down and expose what they’re really thinking.   
  2. I’ve heard a lot of coaches ask a prospect they really want, "So when do you think you’ll be making your final decision?" Instead, what if you asked them, "Run me through how you’re going to be making your decision, and who all is involved in helping you decide?" After they tell you the first part of their answer and stop (which they always do), you should ask, "And then what?" They’ll tell you a little more, and you ask "And then what." And so it goes until you really get down to the nitty gritty details of how the decision is really going to be made, and who’s helping them make that decision.

One important aspect to these types of questions is that they need to be written out ahead of time.  You can’t ask these on the fly (well, you can, but it doesn’t usually work out very well).  Here’s the trouble with waiting until the phone call or personal visit to think of those questions: It’s really hard to do. And sometimes, the questions you think of at the spur of the moment don’t come out so good.  So make sure you write out a few thought-provoking questions ahead of time, commit them to memory, and determine what you’re looking for in whatever their answer is. 

Your questions are important – vitally important – to the whole process. The biggest benefit to asking fantastic and original questions (other than staying organized, controlling the sales process, and making your calls and conversations more productive and insightful) is that you’ll sound smarter and more interested in your prospect compared to other coaches who ask the same "yes, no" mundane questions that recruits have heard before. That might be the biggest benefit of all.

If you’re a SFC Premium Member, call us and we’ll arrange a time to help you come up with great questions that will make your prospects think, help you to stand-out among your competition, and get more recruits to stay committed to your program.

It all comes down to the questions you ask, and how you use those questions to quietly but consistently sell yourself and your program to the prospect you really, really want.