In our book, "Selling for Coaches", author and coaching consultant Dan Tudor talks about the importance of having your program's website be the best it can be. That doesn't mean more pictures and moving graphics than the competition's website. Sometimes, that can actually hurt you when it comes to …
How to Write Recruiting Letters That Keep Your Prospect’s Interest
Ed was a college baseball coach who was beginning to think he couldn't write an effective recruiting letter if his job depended on it.Actually, his job did depend on it. He had struggled for the past two years to sign higher caliber kids that would equate to winning seasons, and I found out …
Four Tips to Take YOU to the Top
Years ago, legendary football coach Vince Lombardi laid out his tips for "what it takes to be number one." Of course, he was talking about what it takes to be tops on the football field, but he was also talking about what it takes to at the top of your game in business, your career, and even your …
Digging Deeper to Uncover Your Prospect’s Hidden Objections
This question came up from a coach who is reading our new book, "Selling for Coaches". In our book, we talk about overcoming objections and the importance of doing so if you hope to win over prospects. By the way, anyone who buys our book is welcome to follow-up with me on questions that didn't get …
Basketball Coach Turning Heads With Impressive Recruiting
We did a piece last year on Jerry Wainwright, the head basketball coach at DePaul University, on how he uses humor so effectively to connect with recruits.Evidentally, its been working.Here's a portion of an article from the Chicago Sun-Times which notes the surprising oral commitments …