Dan Tudor

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Do You Have a REAL Recruiting Game Plan?Tuesday, October 31st, 2006

 What’s a "recruiting game plan"?  It’s a real plan to approach individual athletes in a unique way so that you gain their interest based on how you connect with them during the recruiting process.
In this excerpt from our book, "Selling for Coaches", we talk about the importance for coaches to have a real solid game plan when it comes to recruiting individual prospects.  Here is an excerpt from the book:
"Every college coach knows what they need in upcoming years in terms of talent, positions and personnel.  You probably have that down to a science.  Same thing when you face an individual opponent.  You have an individual plan of attack to give you the best chance of victory.
 But when it comes to approaching individual prospects, I find that coaches tend to have one standard approach, and that’s it.  It doesn’t vary much from prospect to prospect. You know how candidates campaign for public office, and they hit the road with their “stump speech” – the speech that they repeat over and over again in front of different audiences? That’s what most coach’s recruiting pitches remind me of…same speech, just a different audience.
There is a big danger in that approach: It doesn’t work well in the sales and business world, and it usually doesn’t work well in college recruiting.  Every athlete – just like every customer in the business world – is different.  They have different needs and motivations.  In sales, they’re called “hot buttons” – the things that get a prospect’s attention, and the things that motivate them to buy.  One athlete’s motivation might be your college’s location.  Another’s might be to stay close to home near their parents.  And yet another might choose the program that offers them the best chance to start earlier in their college career. 
Three different prospects, three different hot buttons.  

Coaches who don’t take unique approaches with athletes, and don’t take the time to get to understand why an athlete would choose their school, are probably going to be unsuccessful when it comes to consistent recruiting success.  Have a game plan when it comes to getting the athletes you really want in your program."
 To order our exclusive recruiting guide for college coaches, click here.

15 Questions That Will Get YOUR Prospects TalkingTuesday, October 31st, 2006

Whether its over the phone, or in person, the type of questions you ask a prospect can determine how well you connect with that prospect, and – ultimately – how good of a chance you have of landing that prospect on your team’s roster.  The right questions are essential to successful recruiting. 

Not surprisingly, do you know what one of the most requested topics we get when we do one of our famous On-Campus Seminars?  You guessed it: How to ask better questions.  Without a doubt, its one of the topics that holds the most interest for coaches.  Why?  Because one area that most coaches struggle with is effective questioning, and probably the number one thing that coaches have never practiced..

So, what are the best types of questions to ask your prospect?  The best questions are open-ended questions…ones that get your prospect to explain themselves, open up, and give you some insights as to what is important to them and how to best recruit them.  On the other end of the spectrum, the worst questions to ask are "yes-no" questions.  Those are questions that cause your prospect to give a simple "yes" or "no" answer to your questions, which doesn’t help you to connect with them and doesn’t get you into their head as to what they are thinking.

To help you with jump-starting your question asking skills, here are fifteen great open-ended questions that are sure to get your prospect talking.  Try them the next time you’re face to face with a prospect you want in your program.

What prompted you to consider our program?

What are your expectations of us and our program?

What thought process will you go through to determine how you’re going to choose a university?

How do you see this happening?

What is it that you’d like to see accomplished during the recruiting process?

What other programs are you already talking with or plan to talk to?

Has any other program been crossed off your list as of right now?

Can you help me understand that a little better?

What does that mean?

What are your thoughts right now in terms of where you’ll be playing next year?

What challenges does the recruiting process create for you and your family?

What are the best things about the recruiting process?

What other items should we discuss?

What do you see as the next action steps for us?

What is your timeline for making your final decision?

Do you see a trend in the words I’ve put in bold type?  That’s right…they all revolve around you, them and both people together.  In other words, these are questions that get personal, and connect their answers with their thoughts and your desires.  You can probably come up with even better questions to ask now that I’ve got you thinking.  Just make sure they include lots of "you" and "me" and "us" words.

The point of all these questions is simple, really: Make your prospect open up and tell you more.  Asking these types of questions will get you closer to really knowing how to approach your athlete.

By the way, we cover more question-asking techniques in our book, "Selling for Coaches".  Hundreds of coaches have ordered the book over the past few months, and many of those individual coaches and athletic departments have become Premium Members of our program, which gives them even more great training and resources to give them the edge in their recruiting duties.  Make sure you’re one of those coaches who are staying-up with the latest techniques and training when it comes to recruiting the best athletes! 

The Danger in NOT Overcoming ObjectionsTuesday, October 24th, 2006

"Every coach is going to encounter objections which are raised by a parent or athlete that they’re recruiting.  Good coaches, bad coaches, successful programs, struggling programs…they all get faced with objections. 

Typical objections a prospect might raise to a coach who is recruiting them might be, “I don’t think you play a competitive schedule” or “The other coach said I’d play sooner if I signed with them” or “Your school is too far away.”  There are, of course, a million and one other potential objections. 

Selling for CoachesSales professionals also get them all the time, every day, with every prospect.  Talented salespeople know that they have to overcome those objections as quickly as possible.  There are several sales strategies that can be effective in answering objections, which we train coaches to use in our Selling for Coaches program

Suffice it to say that, as a recruiter (a.k.a., “salesperson”), you need to address every objection that is raised by a prospect as soon as possible.  Objections left unanswered now will mean rejection later, which means that any and all objections need to be overcome if you hope to sign them and have them play in your program.  Make it your mission to seek out any objections made during your ongoing discussions with a prospect and eliminate them in the mind of your prospect."

For more information on how to overcome your prospect’s objections, and hundreds of other strategies for successfully recruiting great prospects, order "Selling for Coaches" today by clicking here.

Home-sick Recruits Leaving Holes in College RostersThursday, October 19th, 2006

Its one of the toughest things for a coach to battle: Recruiting out-of-area players, only to work non-stop to get them to stay because they miss home.

It happens in every sport, at every level.  How do you battle it?  We’ll get into that subject soon here at Selling for Coaches.  But in the meantime, here’s a recent Houston Chronicle article by Michael Murphy on the ups and downs of athletes who change their minds, pack their bags and head back home:

Biren Ealy admits that during the recruiting process, he was seduced by the siren’s song, the one extolling the virtues of playing at a school in a BCS conference.

There would be plenty of opportunities to appear on television. All kinds of money pumped into the program. Overflow crowds in sparkling facilities. Perhaps even ESPN’s GameDay crew of Chris Fowler, Lee Corso and Kirk Herbstreit rolling in and hanging out with the tailgaters on a cool Saturday afternoon while the cameras rolled.

For a college football player, it doesn’t get any better than that. So Ealy, an All-Greater Houston wide receiver from Cypress Falls, heeded that call and packed his bags for Arizona, spurning Texas, Texas A&M, Texas Tech and Colorado.

"It’s a good feeling when they’re coming at you like that," Ealy said. "You’ve never experienced anything like that, and then suddenly everybody wants you.

"That’s definitely one of your dreams at that point in your life. You’re thinking about playing on national television and playing on the big stage. That’s something you always dream about."

But Ealy, like many others, eventually discovered that the turf isn’t necessarily greener at a BCS-conference school. He was far from home, and Ealy missed his family and friends. So it was back to the University of Houston for his senior year.

Ealy joined defensive tackle Ell Ash (Tennessee), defensive lineman Brian West (Auburn), linebacker James Francis (Baylor) and offensive lineman Josh Bell (Kansas), all of whom have stepped out of the BCS limelight and settled in at the Conference USA school. And last year UH got a huge season from Ryan Gilbert, a former LSU running back who rushed for more than 1,000 yards for the Cougars, and Texas transfer Kendal Briles.

But Houston isn’t alone.

Other C-USA schools are reaping the benefits of big-time transfers. UTEP, which plays the Cougars this Saturday at Robertson Stadium, has used key transfers to resurrect a once-dormant program.

Last season the Miners featured Tyler Ebell, who had set a UCLA freshman record by rushing for 994 yards in 2002. And next season UTEP will have Terrell Jackson, a transfer from Oregon who will team with Marcus Thomas to give the Miners a potent 1-2 punch at running back.


Refuge in El Paso

But sometimes leaving isn’t the player’s choice.


Also sitting out for the Miners is wide receiver Fred Rouse, who was called "the next Randy Moss" during his time at Florida State. But Rouse, along with offensive lineman Cornelius Lewis, were dismissed from the Seminoles for "conduct detrimental to the team" and landed at UTEP.

"I think it’s more the coaching staff, maybe, and myself giving guys a second chance," said UTEP coach Mike Price, who also has transfers like quarterback Lorne Sam (Florida State) and offensive lineman Jake Belshe (Arizona). "I’ve been around for a little while coaching, and I have a lot of friends at other schools. So when a good kid goes awry and needs a place to go, they kind of recommend them to us."

Kind of like the way Courtney Tennial wound up at Tulsa. Tennial read the handwriting on the wall when Adrian Peterson had his breakout freshman season at Oklahoma, so he transferred to Tulsa, where he is the Golden Hurricanes’ leading rusher.


Tulsa turnaround

To Tulsa coach Steve Kragthorpe, Tennial is the perfect example of a good player who found himself in a bad situation at a power program.


"There are some guys who go off and make a decision about where they’re going to attend school based on a 48-hour visit without remembering that they’re going to be there for 48 months," Kragthorpe said. "They sometimes wind up having second thoughts.

"When we recruit someone, if they choose to go somewhere else, we always tell them, ‘Hey, if it doesn’t work out, you’re always welcome back at Tulsa.’ "

That is the same open-door approach Phil Bennett has taken while rebuilding the SMU program.

"We recruit against a lot of the mid-level Big 12 and Pac-10 teams, and I think that No. 1, they find out that being that far away from home isn’t as glamorous as it seems," said Bennett, who has welcomed transfers like sophomore linebacker Chase Kennemer (Texas A&M) and sophomore defensive back K.J. Ellis (Texas Tech). "And then also the opportunity to play. They don’t have as many stars in their eyes when they come back and ask you about transferring."

The Tough Call of Analyzing a RecruitThursday, October 19th, 2006

Here’s a great article by Matt Eagen at the Harford Courant about the difficulty coaches face when it comes to accurately assessing a prospect’s background and character.  For most athletes, its not an issue…they’ll wind-up being good student-athletes.  For the few that aren’t, however, the results for a coaching staff and university can be disasterous.

Click here for the complete article, and ask yourself, "What am I doing to ensure that this doesn’t happen at my program?" 

The melee that interrupted the Miami – Florida International football game recently has thrown both athletic departments, and both football programs, into a tailspin.  Can it happen to you?  Absolutely.  And much of the reason for it could be traced at the individual character of the athlete you recruit.

Making Sure You’ve Got the “Write” Stuff!Tuesday, October 17th, 2006

Here’s a question, coach: Are you wearing trousers? Or are you wearing pants? The question is not asked lightly. The difference between trousers and pants isn’t one of tailoring the fabric. It’s one of tailoring the wording.

College coaches, who are overloaded with work to begin with, often opt for the "one-size-fits-all" into the wording of written information. Instead of tailoring the words to our intended high school prospects, we just hurridly get a recruiting letter done, figuring whoever reads it will get the point.


That isn’t what professionals do, and its not what college coaches – whose very livlihood depends on swaying good student-athletes to come to their school – should do.

Suppose you’re shopping at a mall. You wander into Neiman Marcus. The clerk asks, "You’ns want dese pants?" Of course, you’d never hear that at N-M. At Neiman Marcus, you buy trousers. At the Gap, you buy pants. In each situation, the terminology matches the comfort level and expectations of the prospective customer. Chico’s ran an online promotion titled "The Perfect Pant Event," with styles ranging from "slim fit" to "trouser fit." Right on. I opened a mailing from Haband because the envelope copy said "pants," not "trousers."

So many coaches who write recruiting letters stumble when they project their own experiential backgrounds onto a force-communication message … instead of taking a moment to look in the mirror and ask, both dispassionately and cold-bloodedly, "Are my words hitting home with my teenage readers?" An easy example of what I’m talking about can be found in the editorial content of newspapers, magazines, and cable news channels. The "undocumented immigrant" and the "illegal alien" may be the same guy, but pre-interpretation colors the effect. Which words to use? It makes a big difference to the person reading them.

Words mean things.  They’re important, and they can mean the difference between connecting with a prospect, and losing them to the competition who does a better job of communicating with the prospect. 

"Connecting" with an athlete is THE key to getting them to commit to your program.  Effective writing is just one of the keys in connecting with your prospect.  If you want more good ideas on how to connect with the prospects you really, really want at your school, order our new book "Selling for Coaches" today.  We have an entire chapter focusing on connecting with your prospects.  It might give you some great ideas on approaching your prospects creatively and effectively.  

Three Easy Ways to SUPERSIZE Your “Recruiting Network”Monday, October 16th, 2006

Its amazing what a business professional can do at a trade show or business event that he or she can’t do from 9 to 5 during a normal work day.  At trade shows, Chamber of Commerce events, and other gatherings of business professionals, savvy sales and marketing representatives can make contacts, shake hands and bend the ear of some very important decision makers in their area – people who wouldn’t otherwise have the time for them during that normal business day.

What have talented (and well paid) sales professionals learned over their careers that many college coaches still struggle with?  It’s simple: Networking with the right people and companies open doors and create opportunities.  The same principles hold true for a college coach.

Networking isn’t hard, really.  But it does take organization and a little bit of time (the later of the two is the reason why many college coaches struggle with it).  And, once that time is devoted to the project, coaches usually see the payoff pretty quickly.

I wanted to give you four easy ways to SUPERSIZE your recruiting network (our SFC members will get a few more in-depth ideas later in the week…sign-up if you aren’t a member yet!).  Here they are:

  1. Call a high school or club coach.  I can hear it now…"Come on, Dan!  I already have a list of high school coaches I send stuff to!"  Read the tip again.  I didn’t say "send more stuff to them", I said to call them.  Most of your competition sends "stuff" to high school and club coaches.  So why be like everyone else?  Bulk mail gets minimal attention (you probably already know that if you’ve sent out bulk mailings to athletes or coaches).  Call one new coach every day in the office.  Ask them who they have that’s good…or who they’d recommend from another team…ask them if they need advice on anything, or any instructional tips.  Spend just ten minutes talking to them, and you will have created a recruiting disciple ready to spread the word about your program.  I’ve seen it happen, and it works. 
  2. Give a half hour talk out-of-town.  You’re there recruiting a kid anyway, right?  Why not make the most of it and make your athlete feel special in the process?  Develop a 30-minute talk on recruiting, giving the local community some good advice on what colleges look for and some important tips on going through the process.  Become the expert just by giving away some information that every parent and athlete needs.  Worried about athletes using your info and signing with the competition?  It won’t be because of your talk.  In fact, your newly acquired "expert status" are going to earn you points and sway people to your program and your college.  Use your time in a community to give away some good advice and make good networking contacts.  Its better than flipping on HBO in your hotel room!
  3. Get recruiting contacts for other coaches in your department.  Stick with me on this one:  When you’re talking with a prospect you’re recruiting, why not ask them who the other stand-out athletes at their school are?  Who are the up-and-coming underclassmen?  Who are the better athletes in other sports?  You’ll be surprised how many names of good athletes you’ll collect.  Then, go back to your college and play Santa Claus…hand-out all of these leads to your fellow coaches throughout the department.  Do it over, and over, and over again.  You know what will happen next?  The other coaches in your department will start doing the same for you.  And you’ll get some good tips on athletes that you would have otherwise never known about.

The secret to successful networking is to have a plan, and then to execute that plan.  Most coaches and athletic directors that I work with don’t have a systematic plan in place to achieve greater results when it comes to recruiting, prospecting and networking.  If you need help coming up with a plan, contact Selling for Coaches.  We can help individual coaches as well as entire athletic departments.

4 Secrets to Writing GREAT Recruiting LettersTuesday, October 10th, 2006

I’m helping a college coach develop his recruiting and marketing plan for the next year.  It’s always interesting for me to sit down and work on a project like this with an experienced, successful coach.  It’s interesting because this particular coach, and her staff, have been doing the same thing the same way for a long, long time.  And lately, they’ve noticed that their recruiting letters aren’t as effective as they used to be.

How important is effective copywriting for college coaches?  Extremely important.  Doesn’t matter if we’re talking about letters, brochures or e-mails.  Great copywriting can be an essential part of a successful recruiting campaign. 

Here are some of the recommendations I shared with the coach I’m working with.  Can any of these tips help you be a more effective recruiter?

Send mail in different looking envelopes.  I don’t usually open "junk mail" but the other day I received a letter and small brochure booklet in a clear, see-through envelope.  It looked cool, I got a glimpse of what was inside, and I opened it.  Getting mail opened is getting tougher and tougher, even if you’re a coach talking to an athlete about a possible scholarship.  Another tip that a college I recently worked with is using: A personalized message on the outside of each envelope.  They look great, and they’re getting opened.  Be different, coach! 

Ask a question at the beginning.  Make it compelling.  Make them think.  And, most importantly, tie it in to a motivation that your prospect has on their mind.  Getting their attention at the start of the letter or e-mail is crucial.

Use active verbs.  At the risk of sounding like your high school English teacher, let me recommend that you use active verbs throughout any communication you have with athletes.  How?  Be eliminating the verbs "is", "are", "was", "were" and "am".  For instance, if you’re talking about your program’s great graduation rates, don’t say "Our graduation rate for 2005 was 95%".  "Was" is a no-no, remember.  Instead, say "Our graduation rates soared to 95% in 2005."  A minor detail?  Yes.  But, an important one.  Using the right verbs keep your reader engaged.  Using the wrong verbs will drive them away.

Use an active "voice".  Kind of the same theory, except this applies to your overall message.  Never write in the past tense.  Write in the present, active tense.  For example, "Our athletes had the chance to attend the bowl game last year" isn’t that exciting.  Instead, how about "Our athletes attened the bowl game last year."  See the difference?  It’s subtle, but like using active verbs, it keeps your readers engaged   

Writing effective recruiting letters isn’t easy, but it’s vital to your recruiting success. 

Want an in-house review of your recruiting materials and outbound marketing pieces?  Bring Selling for Coaches to your campus this Winter or Spring!  We’ve reduced our costs, and increased what we do during our time on your campus.  If you want to get more information on our popular On-Campus Seminars, e-mail us at dan@sellingforcoaches.com or call us at 661.809.6200.

Book your personal training soon to ensure the dates and times that are best for you…before your competition does!

Coaches Talk About Not Being Able to TalkTuesday, October 10th, 2006

The "gag" rule in college basketball recruiting has been a constant source of confusion and unhappiness for some time now.  Here’s a great article, courtesy of the Winston-Salem(NC) Journal, on the subject:
Virginia’s basketball program recently had a significant development, but Coach Dave Leitao could not talk publicly about it.
NCAA rules prohibited him from commenting on the decision by Eric Wallace, a former player at Glenn High School, to withdraw his commitment to Virginia and consider other schools.
Leitao couldn’t say whether he understood Wallace’s decision and accepted it, whether he was upset that it might be a setback or whether it didn’t matter, because Virginia has two other commitments.
All he could do was sit back and let others talk. Wallace can talk about his decision to withdraw his commitment. Members of his family, his old coach at Glenn and his new coach at Hargrave Military Academy in Chatham, Va., can also talk about it.
But not Leitao or any other college coach interested in signing Wallace, a 6-8 forward and two-time winner of the Journal’s Frank Spencer Award as the top boys high-school basketball player in Northwest North Carolina.
The NCAA does not permit college coaches to talk about players who are recruits or could be recruits. The rule is designed to keep the playing field level. The NCAA does not want a coach or school to gain what could be a "competitive advantage" by talking to the media about high-school or prep-school players.
Only when a player has signed a binding national letter-of-intent can a coach talk about him for public consumption. In basketball, that could be in November, but it also could be in April, if a player decides to wait until the spring signing period. Until an athlete signs the letter of intent, the NCAA still considers him recruitable.
The system can be one-sided, for the player. Although the rules restrict the chance to explain a changed commitment or announce a noteworthy one, at least two ACC coaches, Skip Prosser of Wake Forest and Oliver Purnell of Clemson, don’t mind being muzzled.
"It’s a system that has worked well," Prosser said. "And I’m glad we do it that way. I don’t think it’s a system that is terribly flawed. I wouldn’t see any reason to change it. I don’t see any pressing need to change the system as it is now."
Purnell has no complaints because he believes that less chatter about recruiting and specific players helps lessen public expectations and prevents egos from getting out of control.
"I’ve never felt that not being able to talk about a commitment has been a problem," Purnell said. "I don’t necessarily know that there needs to be that rule, but I don’t see it being a problem. I just think sometimes we, even as coaches, talk too much about young, unproven players. There needs to be more of an onus on those young people to come in and reestablish themselves and work hard and earn that kind of attention."
Jennifer Kearns, an associate director in the NCAA’s public-relations and media-relations office, said that the rule is intended to limit outside influences in recruiting.
"Basically the rule in is in place so that the recruiting process is kept between the prospect and the schools, instead of using the media to communicate to the prospect," she said. "It tries to protect the recruiting process and make it more fair and keep those communications only between the prospective student-athletes and those schools that are interested in them."
Prosser, a head coach for 13 seasons, says he can’t recall a player backing out of a commitment to his programs at Xavier or Wake Forest. Seldom has he felt that commenting on a commitment was necessary, even some highly regarded players chose to play for him.
If there’s something to be said about a commitment, Prosser said he would prefer to let the player, his family or his coach do the talking.
"The less I say, I’m fine with it," Prosser said. "I’d rather just recruit and coach and not worry about making a comment about everything that comes down the road."
Purnell, who has coached for 18 seasons, said he could recall at least several times when he was tempted to want the chance to comment about a recruit but that he has never regretted not being able to speak.
"I’m sure I’ve had kids back out of commitments but I just think there’s too much being said or needing to be explained," Purnell said. "The kid decided he didn’t want to come. If a kid decides to de-commit, if your program is strong enough it’s going to withstand that and you’re still going to recruit.
"To me, we talk too much about young, unproven players. That’s just my ‘old school’ feeling on it."

Getting Your Prospect to “Stay the Course”Tuesday, October 10th, 2006

There’s a great deal of psychology that sales professionals use daily in their interactions with their prospects and clients.  As a recruiter, you can (and should) use the same kind of techniques to solidify your relationship with your athletic prospects.

One such technique is what I call the "stay the course" technique.  Here’s a sampling of how it works, using an actual study that was conducted to back up my lesson.

When most people decide on a course of action, they have a very strong desire to stay with that course.   Frequently, this desire is so powerful that they will refuse to alter their chosen path … even when there is overwhelming evidence that it is unwise.
There are several reasons for this. For one thing, there’s the simple power of ego. Nobody likes to feel like they made a bad decision.  Perhaps more important is that nobody likes a "flip-flopper."  A recent example from the world of politics would be the Bush campaign taking advantage of this concept by portraying John Kerry as a man who "flip-flopped" on his position and, therefore, couldn’t be trusted. In many polls, voters cited that as a reason they voted against Kerry.
Once a person chooses a certain position, his desire to be consistent will compel him to behave as promised.
An interesting study illustrated this universal human tendency. A "beachgoer" (an accomplice to the study) would stroll onto the sand and choose a spot near a target subject. The "beachgoer" would then spend about five minutes spreading out his blanket and setting up with suntan lotion and a small portable radio.   Just another person enjoying a day at the beach. He would then stand up and walk away, without saying anything to the target.
Shortly after the "beachgoer" left, a second accomplice would approach the unguarded blanket and make a move to steal the radio. Only five percent of the time would the target make any effort to confront the "thief" or do anything to try and prevent what appeared to be a crime.
Now … here’s the interesting part of the study: With a second group of targets, instead of simply walking away from his blanket, the "beachgoer" asked them to keep an eye on his things. And the results were drastically different. Ninety-five percent of the time, these targets aggressively attempted to prevent the "thief" from stealing the "beachgoer’s" radio.
What made the difference?
Like the first group, this second group of targets didn’t know the "beachgoer." The only communication they had with him was that single verbal exchange when he asked them to watch his things.
But because these subjects had agreed to do something, they aggressively stayed the course … despite the fact that it was not in their best interests.   In fact, it put them in the potentially dangerous position of confronting a brazen thief in order to protect the low-value property of a stranger they’d only spoken with for one moment.
Understanding this tendency of people to follow a consistent course of action can help you persuade them to act in a way you want them to act – whether you want to get your boss to assign you to a particular project or get your child to do better in school.
There are three steps to making this technique work:
1. Make a statement of fact that the person will agree with. ("Playing for us here at our college greatly improves your odds of being able to start as a freshman.")
2. Link a conclusion to this statement of fact. ("In order to make sure that happens, we need to make sure you’re one of our early admission students so that we can stop recruiting other athletes that play your position.")
3. Obtain a commitment from your prospect based on that conclusion. ("So, Greg, can we depend on you to get your application in early and start planning your college career here at our university right away?")

It’s easy, it works, and it begins to get your prospect thinking about a permanent athlete-coach relationship with you. 

Could you use more great techniques like this to help you with your recruiting skills?  It’s easy and inexpensive to get the inside edge on your competition.  Selling for Coaches can help you today:

  • If you haven’t already, read our training guide for recruiters like yourself, "Selling for Coaches".  Hundreds of college coaches have ordered this specialized, easy-to-read recruiting skills guide.  And, they’re using the techniques we discuss in the book to win recruits and build better teams.
  • If you’re really serious about getting the extra edge in the recruiting wars, become a Selling for Coaches Premium Member.  It’s easy and inexpensive, and gives you ongoing exclusive training that you can use every day to build a great college coaching career! 
  • Are you an Athletic Director who wants to get discounted group memberships for your whole department?  We make it easy and cost effective.  Click here for more information.