I'm helping a college coach develop his recruiting and marketing plan for the next year. It's always interesting for me to sit down and work on a project like this with an experienced, successful coach. It's interesting because this particular coach, and her staff, have been doing the same thing …
Keys to Impressing Recruits With Your Website
Your program's website is a key ingredient in attracting quality prospects to your team, as you probably know. So why are so many college athletic websites poorly designed, hard to navigate, and not that good at getting athletes to give their contact information to you?In our new recruiting …
9 Reasons You’re Failing at Recruiting
The great thing about summertime is that its a chance for new beginnings for college coaches around the country.You might be at a new school. Or, you have new athletes coming in to your program. Maybe you have some new coaches in your program...or, perhaps everything around you is the same, …
The Secret Weapon in Recruiting: Being Genuine
I was at a college not to long ago and talking to a group of athletes as a part of our focus group marketing segment. I was talking to one athlete and was asking him about why he chose this program: It was a Division II school, and he had mentioned that he had the chance to play at a D1 school …
Better Open-Ended Questions
You know what one of the most requested topics we get when we do one of our famous On-Campus Seminars? How to ask better questions in front of prospects. Easily, its one of the topics that holds the most interest for coaches. Why? Because one area that most coaches struggle with is effective …