“Recruiting for Pitt is easy because of what I am selling. Recruiting is selling. If I were out there trying to recruit for school X it would be difficult because I probably wouldn’t really believe in it. But I love this place so much and I am so comfortable here. I know so much about it and can talk about the history of it because I was part of it. It is a real exciting sell Pitt, and it is real and recruits will see that, their parents will see that and coaches will see that and that is what will give us good results.”
That’s Dave Wannstadt talking. He’s the new football coach at Pitt after years and years as an NFL coach. He didn’t have to recruit in the NFL, but its a prime part of his job now as he tries to rebuild the program at Pitt.
Believing in what you’re selling: It’s key in the sales process. It’s just as important in the recruiting process. Parents are sophisticated “buyers” and their kids are just as sophisticated, if not more.
How many times to do we hear about a prospect signing with a particular school because “I just felt a connection with the coach there”? We hear it a lot.
Passion for what you’re selling can make all the difference when it comes to results. Good luck, Coach Wannstadt.